Picking an Ecommerce Platform for Business

Jackie L.

By 2040, over 95% of purchases are going to happen online. That’s why you need an ecommerce platform to help you sell products, and even services, online.  Problem is, there are so many ecommerce platforms out there it can be a daunting task to choose one that will fit your needs.  There’s a simple solution to help you find what you need!  And, that’s a plan!

If you are in the market for starting or growing your ecommerce store, here’s a few things to think about when picking an ecommerce platform!

Know Your Budget

Knowing how much you can pay will help you chisel down at the mountain of ecommerce platforms available.  Think about the features you need and compare your top 3-4 ecommerce platforms in price to see which one will give you more bang for your buck.  Try not to think about this as a waste of money.  Getting the cheapest option may not be the best thing in the long term.  You are investing your budget in a platform that will make your ecommerce store successful!

The Support for Businesses

Not all ecommerce platforms give the same support to businesses.  Knowing how much a platform will help you when things get sticky is incredibly important.  You want to make sure they will help you out quickly and efficiently so that there is no disruption in service for your customers.

What Payments Options You Want

This is another area where not all ecommerce platforms are created equal.  When you figure out the forms of payment that are most popular with your target audience, you will know which platforms will work best for you.  We don’t want to choose a platform that is easy on the budget but lacks the payment options your customers need.

How Easy is SEO on the Platform

Check each platform to see how easily you can optimize it so that it is ranking high on Google search results.  Make sure you can use your own URL, and be able to add content that will encourage customers to shop from you, like blogs, and add testimonials.  The easier it is to customize your website, the better it will be to get traffic and start selling.

These are a few things that you should think about when shopping for a new ecommerce platform.  Make sure you get what you want with your budget, get awesome platform support, have many options, and you can easily adapt the website as Google updates their algorithm!

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