4 Outstanding Features You Need for an Ecommerce Store

Jackie L.


So, you want to start an ecommerce store?  Great!  Online shopping is one of the most popular ways for people to shop, especially with the pandemic continuing on into 2022.  If you want a successful ecommerce store, you will need to have a few features that will propel profits and keep shoppers coming back for more.

Mobile Friendly Website

Mobile website sales have grown from $1 billion to $3.56 billion from 2016-2021!  This proves that online shopping is here to stay.  It’s important not only to have a user-friendly website but one that mobile users can access as well.  Make sure you optimize your ecommerce store for mobile visitors.  This means easy to use navigation, obvious ways to communicate with you, and optimized images and descriptions.

Related Items List

One of the best ways to upsell customers is to give them a related items list.  We’re sure you’ve seen these before when shopping at your favorite ecommerce store.  These are items that are recommended to the customers before they check out.  You can also utilize this feature in a follow-up email after a purchase.  Upselling is one of the easiest ways to make money, as opposed to reach for new customers.

Shipping Information

Customers are all about shipping.  Make sure your shipping options and policies are in an obvious place.  Layout exactly what customers will expect when it comes to shipping.  Have shipping calculators available, or outline how to get free shipping.  Unexpected shipping costs are one of the biggest reasons customers wave bye-bye to your store.  The more transparent you are, the more likely they are to complete a purchase with you.

A Clear Return Policy

Shopping online can be risky.  That’s why customers need to know, clearly, about the return policy.  If you don’t have one, think about having one available.  Customers are more likely to purchase from you if you have a robust return policy.  Have information such as, how many days they have to return the product within, how to submit returns easily, and what they can expect after a return. 

It’s easy to open an ecommerce store, but to have a profitable and successful one means having many options for customers and to make it super easy to shop with you every single time.  Make your ecommerce store a success in 2022 with these outstanding features!

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