Research. Strategy. Results.
What is SEO?
SEO (Search Engine Optimization) is the process of refining a website so that it shows up in organic SERPs (Search Engine Results Pages) of the most popular search engines on the web such as Google, Yahoo, and Bing.
SEO consists of many different techniques and tactics, some implemented on your website directly and others created on external websites that, when applied correctly, will help search engines find your website quicker and rank it accordingly in their search results. Put more simply, SEO will allow you to connect with those potential clients searching for your product or service and start the conversation.
The REAL Benefits of SEO
Generates new traffic to your site
Cost effective long term strategy
Data driven decision making
Increases brand awareness
Competitive landscape awareness
Keyword performance statistics
How Do We Improve Your Search Rankings and Online Visibility?
Full Site SEO Audit
We'll analyze over 100 elements of your website which will provide us with a comprehensive, in-depth understanding of your website. We'll use this initial report to target the right opportunities and enhance any underperforming areas of your website.
Selecting the right terms for attracting target visitors to your site is the first step for an effective search engine presence. Researching terms relevant to your online marketing goals will help determine which keywords hold the greatest strategic advantage.
We'll help you edit your page copy to appropriately integrate your keywords while retaining strategic messaging so that your pages not only appeal to search engines, but the human visitors who read them.
We'll evaluate where you are in the search landscape relative your primary competitors. We will be able to discover which keywords they are utilizing and develop a custom campaign to compete directly with your highest ranking competitor.
Search Engine Monitoring
We'll determine how many of your site pages are currently indexed in major search engines (page saturation) and how many other sites link to your site (link popularity). We'll then monitor the major search engines until we confirm that that your optimized pages have been properly indexed.
Monthly Ranking Report
A post-optimization report for keyword positioning will be prepared to objectively gauge improvement relative to your initial positioning. This report will allow us to identify any potential issues or examine further opportunities.
What’s Your SEO Score?
Receive a FREE SEO Audit of your website to find and fix any potential issues.
Each report will provide you with actionable item to help you increase your ranking.
30-Day SEO Compaign Strategy
Phase 1: Discovery & Research
- Initial discovery and strategy development
- Keyword research identification
- Establish baseline performance for search terms
- Assess link popularity and page saturation
- Competitor Analysis and Landscape
- Review current on-page SEO
- Analyze recent site traffic statistics
Phase 2: Implementation
- Identify key pages for optimization
- Optimize page copy with relevant keywords
- Increase external backlinks and Internal links
- Format style sheet and apply enhanced header tags
- Optimize page titles and meta tags
- Submit website to targeted search engines and directories
Phase 3: Analysis
- Scheduled search engine results monitoring
- Perform post-optimization report
- Analysis of progress and opportunities
- Monthly SEO status report