Knowing where to spend your money on PPC marketing is a huge challenge for small business owners. Especially when most of us have a relatively small budget. You don’t want to spend money only to find out you made the wrong choice.
Let’s take a look at some PPC (pay-per-click) advertising trends that you may want to focus your budget on for the rest of the year.
What is voice search PPC? This is when a person speaks their desired query to their device. Over 40% of the population in the United States uses voice search when looking for products or services. That’s why it is so important to start utilizing this form of PPC advertising. When people use voice search, it’s using the most natural language possible. Which is why your run of the mill keywords or phrases may be missing those valuable customers.
If you need to revamp your key phrases, think of common questions your target audience will ask.
The majority of searches and shopping happen on mobile devices. You want to focus your budget on advertising for these platforms. This means you will need to write your ads differently than you would for a desktop. Mobile ads will also need to be much more simpler and to the point. Write an attention grabbing headline, list the benefits, and have a brightly colored, enticing Call-to-Action. You can also make call-only ads, where customers who see your ad can call you directly instead of emailing or chatting through messenger.
The journey of the customer must be understood, or your PPC campaign won’t work. What is this journey though? This starts with the point of contact, which could be your website, social media, or an email sign-up. Your ad needs to be that amazing starting point that will guide your customers to purchasing from you. If you don’t know your customers’ journey, sit down and map out every step they have to take to make a purchase.
Remember, it’s not a one step journey. It’s a complex path that you take them on to build trust, loyalty, and repeat purchases.
I know. We all have been avoiding TikTok; brushing it off as something for the younger generation. Well guess what? Other generations are moving to TikTok, and it’s now partnered up with Shopify. It’s time for you to make some PPC ads for TikTok and let your audience know you are there. TikTok even has a step by step guide on how to create your next campaign.
When you know where to spend your budget on PPC marketing, you can guarantee you will find success. Making ads suited for mobile, exploring other social media platforms, and mapping out your customer’s journey will help you in running your next Pay-Per-Click campaign!
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