Free Video Editing Software for Small Businesses

Jackie L.

Online businesses with a presence on social media need to utilize all types of content.  Video is a big proponent of that.  People watch an average of 16 hours of video a week, and you don’t want to be lost in the sea of video content out there.  While doing everything in app is easier, you can really make your videos pop with some amazing video editing apps and software!

Let’s take a look at some options that won’t break the budget.


If you aren’t on Canva now, what are you waiting for?  You can do simple edits to video with a free Canva account, but we highly recommend the Pro version.  Not only does this give you more options in music, stock photos, and templates, but it will take your graphic designing skills off to a whole amazing level.

You can do everything you need within Canva.  Create intro and outro graphics, add music, do simple edits, add subtitles and more!


If you are creating Instagram Reels and TikTok videos, CapCut is a great alternative to doing everything in the apps.  You can explore templates, stickers, fonts, and colors to really make your short form videos fun and engaging.  The best thing is it’s all free!  No watermarks or limits to editing and saving your videos.  Plus, if you ever lose all your Reels drafts to an app issue, they are all there on CapCut.


If you have an Apple product, iMovie is another great option to create simple edits to long form video.  Add graphics, overlays, and music to your video to make engaging and fun content for Youtube or Vimeo.  You can also work on your videos over several devices so that you aren’t stuck on just your phone or computer.


This is a very beginner friendly video editing app that is completely free.  If any other of these scare you, try out this one.  You can also download your video to Facebook, Youtube, Google Drive and more without having to save and download from various places.  You get easy drag and drop, plus dozens of transitions and sound effects to create professional looking videos.

While some businesses won’t be including high end video editing into their budget, it doesn’t mean you have to create cheap looking videos.  The more professional the video looks, the more trust and authority you will build with your audience.

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