Social media can be a powerful tool for growing your business, but if your posts aren’t getting likes, comments, or shares, it can feel like a huge waste of your time. But customers are 35-40% more likely to purchase from you if you are engaging with them on social media. If social media engagement isn't your jam, there are some fun ways to increase engagement. And, it isn’t as complicated as it seems. Here are six creative ways to make your social media posts more interactive and engaging.
Most social media platforms offer built-in interactive features that encourage engagement through stories functions. Use Instagram’s polls, quizzes, and question stickers to get your audience involved and know what they want to see from you. Try Facebook’s Live Q&A feature to spark real-time conversations. You can also create an interactive Instagram Story series where followers can vote on what happens next.
People love to share their opinions, so why not give them something to talk about? With this social media engagement tactic, controversial content engages people to write comments and start conversations. You can do this by posting a hot take related to your industry and ask your audience if they agree or disagree. Share a common myth in your niche and debunk it with facts. Create a fun “Would you rather?” post with two surprising choices for your audience to engage with.
Encourage interaction by making your comments section a place for fun. Ask followers to guess something related to your business (e.g., “Guess how long it took to make this product!”). Start a story-building challenge, where each comment adds a sentence to a story. Or, run a caption contest where people come up with the best caption for a funny or intriguing image.
Your audience wants to feel included! Instead of just reposting user-generated content, make it more engaging. Share a customer’s post and add a fun challenge (e.g., “Can you top this look?”). Ask followers to share their worst fails related to your industry and post the best ones. Garner customer loyalty by featuring a “Fan of the Month” and get your audience involved in the fun.
People love real, unscripted moments. Instead of polished content, show the raw and unfiltered side of your brand. You can share funny bloopers or mistakes from your content creation process, do a live “unfiltered” workday and let followers vote on your next task, or show the real-life struggles behind running your business in a humorous way.
Instead of just hopping on viral trends, start your own! First, create a unique hashtag challenge and encourage followers to join. Then, create a fun movement, like a “5-Day Self-Care Challenge” where people tag friends. Encourage followers to remix your content in any creative form they choose—whether it’s a dance, quote, or meme.
Getting creative with social media engagement doesn’t have to be boring. By thinking outside the box—using interactive features, posting bold opinions, turning comments into games, reinventing user content, embracing chaos, and starting trends—you can build a thriving online community that loves to engage with your brand.
Want to show how you help customers with fun, innovative ideas? Contact our web design agencies in Dallas, Texas to see how we can help you!
