4 Super Simple Ways to Save Money on PPC Campaigns

Jackie L.

The holidays are quickly coming up and as a small business owner, you are looking to make some big bucks this season. Did you know 75% of shoppers say paid ads make it easier to find what they need?  You want to maximize your return on investment (ROI). One of the best ways to promote your products or services online is using PPC (Pay Per Click) platforms, like Google Ads.  Even if you have a small budget, you can still find PPC campaigns that will work for you.

If you are looking to save money on pay-per-click campaigns, here are 4 super simple PPC advertising tricks to get the most out of it.

Improve Your Ad Copy to Boost CTR

The words you choose will have a big impact on whether your PPC campaign will work for or against you. Copywriting that speaks to your target audience improves CTR and also improves the chance that your ad will show up at the top of Google Searches. You can determine your ad copy by conducting an A/B test.  Go over the data and make the ad that performed best as your frontrunner PPC campaign ad.

Customize Your Geolocation Settings 

One of the most overlooked but essential features in AdWords is the Geolocation Settings. Many businesses either use them incorrectly or not at all, resulting in low CTR. Using Geolocation is especially useful for businesses that want to attract a local audience. To make sure that you're not only reaching your target demographic in specific regions of the country but also capturing them at the right time of the day, adjust the geolocation parameters for your campaign as necessary. To do this, check out the advanced Location Settings and select "Target people in my area" to prevent your ads from appearing on searches from other countries or outside of your targeted geography.

Create Better Ad Content 

Quality Score is an important metric to look at when running Google Ads (or any other PPC ad). This score measures the quality and relevance of your keywords and ads. It is also used to determine your cost-per-click (CPC), which influences ad placement on search engine result pages (SERPs).

To increase your ad quality score and save on spending, you need to create better ad content. Use relevant keywords in headlines, body text, and even URLs anywhere these keywords will appear best. Also, make sure that the headline is attention grabbing. It should be able to entice visitors to click at first sight.  Use power words to evoke emotions in your audience.

Utilize Negative Keywords

Businesses often focus on positive keywords, but there are also negative keywords that can help your next PPC campaign. These are assets that, when used correctly, will drive your target audience directly to you.

By using a negative keyword, you can make sure that your advertisement is excluded from all searches involving that word. Negative keywords are ones that you purposely omit from your campaign. Search engines won't display your advertisements on SERPs when customers use these keywords if you specify them while creating your campaign.

Negative keywords can help you target your audience even better, thus saving money. Advertisement platforms like Google and Bing Ads provide a feature that helps you identify conflicts between the search terms you bid on and the negative keywords you need to exclude. 

This holiday season is all about profits!  Making sure we create our campaigns effectively and on budget is so important to a successful holiday shopping season.

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