We all know how important marketing can be for the success of a business. If you are a budding entrepreneur, you are beginning to see how much time it takes to go from plan to implementation to results, and then continuing on as you rework what didn’t pan out in your plan. It can be an uphill climb that takes some time to really start seeing the results. However, we have some tips that can get you some quick wins on your business’ marketing path.
You may have heard about Facebook Pixel, and it can be an incredibly useful tool for marketing purposes. Facebook Pixel takes only a few minutes to create and you can start seeing your target, and re-targeting, demographics in record time. Having this information allows you to re-target to people who have visited, and to those who are similar to your current customer base. This saves you time and money when it comes to knowing exactly who you need to be advertising to with advertisements.
Google Analytics and Search Console
This is another easy to set up marketing tool that will save you so much in the long run. Google Analytics allows you to see where your customers are coming from and what part of your business is really drawing them in. It’s another great tool when it comes to knowing where, who, and how to market to a target audience. It also allows you to see what is and isn’t working on your website, which makes correcting the issues much easier.
Google Console helps you improve your website’s performance on search engines. SEO keyword usage and long-tail keywords can take a lot of research, and even more work to see if they are bringing you up on search engines. Google Console takes the guesswork out, so you are seeing your ranking, and traffic, increase.
Entice Potential Customers with an Opt-in
We’ve talked about how building a successful email marketing campaign can do wonders for your business. If you are looking to up your marketing game with your email campaign, use an opt-in lead magnet. An opt-in is a freebie, coupon, or special discount to encourage customers to sign up for your email newsletter. Everyone loves a free product or benefit, so use them to your advantage.
Share Your Business with Friends and Family
Usually start up business owners are a bit hesitant to share their new business with family and friends. The reasons are many, but you shouldn’t feel bad by getting family and friends to like a Facebook Page, opt in to your email newsletter, or even make a purchase from you. Family and friends are also a great way to market through word-of-mouth, which is one of the best marketing techniques out there.
We hoped you enjoy these quick and easy marketing hacks to get you on the path to success as you work through your marketing strategy. Do you have a quick and easy marketing hack that worked well for your business? Let us know in the comments below.