Why You Need a Social Media Calendar

Jackie L.


Social media is a huge part of running our business.  It takes a lot of time and energy to keep our social media constantly updated with fresh and meaningful content.  Creating content on the fly each and every time can drain you pretty quick.  You may even find yourself panicking with what to create as your scheduled time to post is slowly creeping towards you.

That’s why you need to be utilizing a social media calendar.  This calendar shows you all the content you are posting for the week, month, and sometimes for the whole year.  You will never have to worry about what you are posting next.  It will save you time, money, and precious energy for other areas of your business.  Over 70% of B2B marketers owe their success to social media calendars.

How to Start Your Social Media Calendar

You may be wondering, “What is a social media calendar?”  This calendar looks like your normal yearly calendar and has all your social media accounts attached.  You will insert your graphics, copy, and hashtags into the calendar so that you know exactly what is going to be posted and when.  

You can easily create a social media calendar in an Excel spreadsheet or with Google Sheets.  If you are using a social media publishing tool, like SproutSocial or Later, they usually have a social media calendar function in your account.  

Plan for All Your Accounts

You may think that posting the same thing to all your accounts would be easier but, it’s highly recommended that you tweak each social media platform’s copy.  Otherwise, this will look like spam for someone who is following a few of your accounts.  With a social media calendar, you can create all the copy for all your accounts in separate tabs.  That way, you aren’t just spilling the same information in every channel.

You can also have all the graphics for your accounts, sized perfectly and ready to go to their specific social media platform.  If you are looking for a tool to easily resize graphics, we highly recommend Canva.

Free Up Time for Other Areas of Business

It’s no joke that it takes a lot of time to curate content.  A social media calendar is going to help free up a lot of your time.  This means you can dedicate to other areas of your business.  You can plan ahead for a week, a month, and even the whole year.  Not only does it leave you more time, but it also takes the anxiety away of wondering what you are going to create next.

Track The Performance of a Post

Along with the graphics, copy, and hashtags, you can also include analytics in your calendar. This makes it better see what content is working and what needs to be changed.  This important data is going to help you create better content that is more engaging and gets you the results needed to have success in social media for your business.  

Social media calendars are a great asset to your social media marketing strategy.  They help you get organized, create better content, and give you the peace of mind that your social media is taken care of so that you can run your business.

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