Viral Content Tips for Ecommerce

Jackie L.


Ecommerce is booming right now.  You might be experiencing record sales or visitor numbers as shopping takes a huge shift to online. Retailers are seeing an almost 70% increase in sales since April 2020, compared to the recent holiday season.  It’s easy to see that ecommerce is where the profits are at!  If you are a brick and mortar store looking to shift to the online market or are looking to marketing your existing ecommerce website better, you are going to want to try viral content to get noticed faster.

Check out these ingenious viral content ideas to get more visitors and purchasing customers coming to your ecommerce website.

First, What is Viral Content?

Viral content is anything that spreads quickly like a wildfire, or a virus.  You will see large numbers of likes and shares with this type of content.  Great examples of viral content can be cats, children or adults doing something funny, or a commentary on society.  

Let’s look at some ways you can create that awesome, viral content.

Let the Customer Share

A great way to create viral content is to have customers share their photos, videos, or stories about how they enjoy your product.  This allows the customers to do the talking, plus shows others how great your product is!  Potential customers are more likely to purchase from you when others positively review your product.  Plus, seeing it in action helps them understand more about the product.

You might just have a photo that goes viral with your audience!

Let the People Have Their Say

Want to know what the customers really want?  Allow them to vote!  If you have new products coming out, let them vote for which one they want most.  Have different color combinations for it that you’re not sure about?  Have the audience vote!  The more involved they are, the more likely they are to purchase from you.

Don’t Always Focus on SELL SELL SELL

As a business, we want to have content that sells our products and services.  However, it’s not something your current and potential customers constantly want to see.  Post content that they can relate to.  You can post an inspirational quote, a funny or cute photo of your pet, or show them behind the scenes photos or videos.  Your audience wants to feel connected to you, and this is a great way to do that.

Use Current Trending Memes

Memes are a great type of viral content.  You can check for current popular memes on websites like Reddit or All Your Meme.  Integrate your product into a trending meme in a way that is interesting, unique and funny.  Encourage your audience to share the meme and include a unique hashtag, along with any trending meme hashtags.

There are so many unique ways to get your content to go viral, thus bringing in increased sales.  Get creative and think outside the box.  Research your audience to get a feel for what they would be interested in seeing from you.  Let them feel connected to you and allow them behind the scenes.  The possibilities are endless!

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