We’ve covered creating a vibrant social media presence through the platforms of Facebook, Twitter, and Instagram. However, Youtube is definitely a platform worth noting. Beginning in 2005, Youtube has grown beyond just videos into something that has launched everyday people into becoming influencers and celebrities. According to MerchDope, over 1 billion people access Youtube for a variety of reasons, from watching a How-To video to comedy skits by amatuer comedians.
If you are looking to start with a Youtube channel, take a look at some tips on how to make sure it is nothing short of a success.
All In The Name
The most important thing to consider when starting a Youtube channel is the name. Create a name that is appealing, easy to remember, and utterly unique to your brand. Stay away from long names, keeping it short and sweet. Names like Jenna Marbles, The Slow Mo Guys, and FunForLouis are some examples of fun and unique names for channels. Think about your brand, your values, and what you want your channel to say about you and your business.
If you have decided that Youtube will be your main platform, don’t forget about the social media sites too. Make sure you get the exact same name that you created for your channel on other social media platforms. Also, don’t forget to get a domain name and create an amazing site to go along with your Youtube channel. Make sure everyone knows that your accounts are the official ones to follow.
Invest in the Best
You may think you need to use all sorts of expensive, professional equipment just to create videos for your channel, but there are many affordable alternatives to use to make a video. Having decent equipment will show everyone that you are a professional, and it will build trust with your audience. When purchasing a camera, anything with high pixels and clear imaging will be acceptable. A good quality digital camera or a Gopro will work for shooting video. This also goes for lighting. You can purchase a professional kit, or cruise how-to articles on how to create your own lighting equipment for half the cost.
Remember, once you make profits from your channel, make sure to always upgrade your equipment for continuous high quality video.
Lights, Camera, Action!
Now that you have your Youtube channel named and invested in some quality equipment, it’s time to start creating content. While there may be 100 others like yourself, you can definitely shine above the rest by sticking to some general rules to increase your fanbase, such as staying on target with keywords, using clickbait titles, and even thinking about collaborating with others in your niche. Remember to take the time to create thoughtful content that your viewers are wanting to see from you. Think about what you have to offer, and get it recorded. Make sure to keep on a schedule so that your viewers know when to expect your next great episode. It might even go viral.
Monetizing Your Channel
If your channel has 4,000 watched hours in one year and have over 1,000 subscribers, you can think about joining Youtube’s Partnership Program. Depending on how influential you are, you can make a pretty good sum of money through the program. You can also make money by creating merchandise for your brand, finding sponsorship, or promoting any affiliate products.
Last But Not Least…
Join the Youtube community. Youtube has its own conferences and award shows, so be sure to attend as many as you can. This is a great time to network yourself with other Youtubers. This can lead to partnerships, collaborations, and maybe even more followers.
We hope that you feel pumped and ready to start out on your Youtube channel adventure. Who are some of your favorite Youtubers? Comment below!