You’ve started your own business and have your website and social media platforms set. You may be thinking about your marketing strategy and the cost for it. What if you have little to no budget at the moment? Luckily, you don’t need a robust budget to market your brand and get it out in front of potential customers and visitors. There is an amazing variety of ways to market and grow your business with very little to no money, and it can be just as effective as paying big bucks. You just have to know how to utilize it.
Check out our affordable marketing favorites to get your budding business growing today!
We love social media, and even though there are times where you may eventually have to lay down some cash to get the reach you need, it is always free to start. If you have an amazing content strategy, then you can grow your visitor and follow numbers to the point where you will be able to budget for social media marketing. Don’t just advertise on social media, but use it to begin engaging and communicating with your audience, and continue doing so as you grow! If you have an email newsletter, be sure to include all the social media platforms your business uses and encourage your audience to join in on the conversation.
Sometimes we have to step out from behind the computer and network face-to-face. While there may be some conventions or associations related to your industry that may require you to drop some cash to enter or participate, try out free channels such as Meetup. Meetup is a service for you to join groups and participate in free hangouts (sometimes you may have to use a little bit of money). This is a great way to market your business and network within your community for little to no money.
Blogging, Vlogging, Podcasts
Blogging is at the heart of a content marketing strategy. Not only do you have a wide variety of blogging platforms to choose from, they are free. Having a blog on your website is a great way for you to share unique content and engage with your community. It can also be a great networking tool between you and other influential bloggers in your industry.
You can take it a step further and try vlogging. Video is quickly becoming the preferred visual that customers react to more than written content alone. Creating a Youtube channel is free and you can even begin making money once you have a decent sized following by joining the Youtube Partnership Program. Be sure to check out our beginners guide to creating a successful Youtube channel for helpful tips.
Not really chopping at the bit to get in front of the camera? Podcasts are another great way to get your brand out there. You can get free accounts with Podcast platforms such as Soundcloud or Buzzsprout.
Are you feeling inspired to start your marketing campaign knowing how little it can cost? We hope you found our tips helpful! Do you use a great marketing avenue that’s little to no cost that we didn’t mention? Share it with us in the comments below!