By now, you have researched and found your main keywords. But, if you haven't heard of Long-Tail Keywords, now is the time to get to know them better. Hubspot defines a Long-Tail Keyword as any phrase that is at least 3 or more words long. These types of keywords are aimed at a niche market and are less competitive than generic keywords that target a larger audience. They are also helpful in beating out the competition.
You may be asking, "How do I utilize long-tail keywords? How do they differ in increasing traffic to your website compared to short-tail keywords?" We have the answers on how to start incorporating long-tail keywords into your content, so you are bringing in more traffic and more profits.
Short-tail keywords are probably the most talked about when creating content that you want to get in front of more people and to increase your ranking on Google's search engine. However, the majority of searches are not conducted on single keywords, but with phrases or Long-Tail Keywords. Check out the infographic from CWS that shows how much traffic is using long-tail keywords, as opposed to popular keywords terms. The increase in long-tail keyword searches is utterly amazing, which shows that you need to incorporate them in your website, content, and social media platforms.
As with all keywords and SEO, you need to research what your customers and target audience are searching for. You can begin researching by taking a stroll over to Google and type in a keyword you use in your content, for example "natural shampoo". Type in "natural shampoo" and see what is autofilled after that. We see phrases like "natural shampoo brands", "natural shampoo recipes", "natural shampoo and conditioner", and the list goes on. This is a great start to finding your most used long-tail keywords.
With Keyword Tools
You can also find your long-tail keywords with a variety of tools online. Try tools like Google Keyword Planner, Majestic, or SEMRush.
Once you have your long-tail keywords, incorporate them everywhere you can. When it comes to content marketing, use long-tail keywords in your blog content, video descriptions, social media, and white papers. The more you use them, the more likely your content will be found in search engines.
Long-tail keywords are used by customers who are already looking for, and most likely ready to purchase, a specific product. Using the generic keyword of "natural shampoo" may put your small business several pages back in a search, but using "handmade natural shampoo for curly hair" really focuses the search and gets your website noticed by Google. That's why using them can help you and your sales team (if you have one) better serve your customers.
Now that you understand what Long-Tail Keywords are and how to use them effectively, we hope you enjoy all the possibilities they can bring in regards to traffic and sales. If you are needing assistance with finding Long-Tail keywords for your business or how best to use them, send us a message today!