Customers want to be able to communicate with you. A contact page is just as important as any other part of your website or ecommerce store. Making it simple and easy to get in contact with you, whether the customer has a question or needs customer service, will go a long way to building long lasting relationships with loyal customers.
If you are starting out with your first business website, or are looking to tweak a current one, we have some tips to WOW your customers with a simple, easy-to-use, and absolutely fabulous contact page.
What You Should Include
There are several elements that you need to have on your contact page. Ask yourself these questions…
Is my contact page functional? Once you have a template and publish the page, make sure you visit and check that all links, images, and forms are working properly. Don’t just do this once, but check on your contact page links every once in awhile for regular maintenance. A contact page that doesn’t work or load is bound to lose you potential customers.
How does my contact page look? You may think that a contact page is just a simple form, but like the rest of your website, it has to be aesthetically pleasing. Make sure you have some copy that will engage the customer and encourage them to contact you. Check the flow of the contact page, how the form looks, and even assessing the color scheme. Color can play a huge part in turning a potential customer into a loyal, repeat one.
Do my customers know when they’ll get an answer? Show your visitors and customers when they can expect a reply from you. This can be listed in your copy on the contact page and then, send out an automated email after they submit a form reminding them of the response timeline. When customers know how long it takes to receive an answer, they are more likely to do business with you.
Get to the Nitty Gritty
Now that you know what elements need to be included in your contact page to be effective, it’s time to work on the look. Ask yourself if your contact page has the following…
Do they know who they are contacting? Branding is everything, so make sure they see your brand in obvious places. Make sure you remain consistent with the colors, logo and even the format you use. Doing so shows your professionalism and organization.
Is it simple and straightforward? Customers want the online shopping experience to be as pleasurable as possible. Make sure your contact page is simple and easy to use. My Site Auditor advises that you keep form fields between 3-5 at the max. Customers don’t want to spend several minutes filling out their life story. If a customer has to jump through hoops to find or fill out a form, the more likely they are to say goodbye.
How is my Call to Action? Call to Actions are just as important to the contact page as they are to marketing. Get creative with the submit button. Play with different phrases and their tone. Encourage visitors to get excited about starting the conversation with you. Check out PPC Hero for a few examples of great contact form Call to Actions.
How do my customers want to be contacted? Customers and visitors are all individuals and no two are alike. Provide as many options as possible for how your customers want to be contacted. This can be by phone, email, or even text.
Now you should have all the tools you need to make a contact page that is engaging and fun to use! However, if you find yourself needing a little advice on how to get your contact page up to its full potential, send us a message today!