We have all these amazing social media platforms, but not all social media is created alike. This is where knowing the best days and times to post will make or break the growth of a business. The key factor to think about when creating an effective marketing strategy on social media is when your target audience is most likely to check their accounts. We want to make sure that our engaging, quality content gets in front of customers' eyes, which guarantees higher traffic being driven to your website and building a loyal customer base.
Let's take a look at some of the factors that go into scheduling effective content on your social media outlets.
What Industry Are You In?
It is important to remember that each industry is different, so the most effective times and days for posting are going to slightly differ. If you have a photography company, the best days to post would be Saturdays. Fashion based businesses do well posting content on Mondays, Wednesdays, and Fridays. Those who own a restaurant find that Thursdays and Sundays are the best times to post. Take the time to find the best days to post for your industry.
Which Social Media Outlets Are You Using?
All social media may look the same in some eyes, but they are exponentially different and users access them at different times and days. Hootsuite shows us that posts even have a short "lifespan", which is something very important to keep in mind. Twitter posts have only 24 minutes before being lost in the ocean of tweets, while Facebooks posts last a bit longer at 90 minutes.
Depending on your platform, you will post on certain days more than others. Facebook posts do best when scheduled for Saturdays and Sundays. Instagram users are more likely to see your content on Monday and Thursdays. If you rely on Twitter, try posting on Wednesdays. Linkedin posts do best on Tuesdays, Wednesdays, and Thursdays.
Keep in mind that it is not a hard and fast rule to post on all high traffic days. Knowing which day does best for your posts is the key factor. Play around with the days and stick to the one that works best for you.
What Time Zone is Your Audience in?
Facebook content that posts at 9AM Eastern Standard Time may get the traffic your hoping for but that means the rest of your target audience in other time zones is missing this post, and most likely not appearing on their feed. That's why a social media scheduler works wonders as you can set the same post to go off at 9AM in all time zones, so you don't have to think about posting every hour. Experiment with times to see what works best for your business.
Staying Consistent = Success!
As always, staying consistent will guarantee building trust with customers and potential customers. Once they know your posting schedule, you can be sure they will be looking for it when they log onto their accounts. We highly recommend using a scheduler, so feel free to send us a message and get our recommendations today.