A Perfect Landing: Increasing Customer Conversion Rates with Landing Pages

Jackie L.

By now you know that having the right SEO keywords is a key part in getting your business website noticed by search engines and visitors alike, but it is only a small piece of a large puzzle to get the conversions you want. Landing pages are another key element in the visitor-into-customer conversion plan.

If you are new to creating the most optimized website for your business, you might be asking yourself “What is a landing page?” In the simplest explanation, a landing page is any page that a visitor, or customer, “lands on”. In terms of marketing, a landing page doesn’t have any navigation and is created with a specific purpose in mind. These pages tell your visitors or customer what to do. You can spend a large sum of money on SEO optimization, but if you have an enticing landing page, you can save yourself a lot of time and money bringing in the customers you want.

We are going to outline some keys concepts to keep in mind when creating the perfect landing page to turn those random visitors into loyal customers.

Keep the Design Clean

This advice applies to so many topics under marketing. Make sure your landing page has a clean and easy-to-read design. You don’t want any visitors to close your page because they have no idea where to look. By keeping the design simple, you can more easily use eye catching items and colors to attract more click-throughs.

Put a Logo On It

If a visitor arrives at the landing page and there’s no indication of what business they have arrived at, they will most likely close your website before even giving it a second thought. Make sure the visitor knows who they are looking at. Add your logo in a spot that is easily seen. Strategically placed logos will encourage more visitor-into-customer conversion.

Show Me The Social Media

Do you have a Facebook business page or Instagram account? Be sure to add it to your landing page to show your visitors who you are and what people are saying about your business. Social media, and how to use it wisely, can be a huge factor in turning a visitor into a loyal customer. These outlets allow them to see your business, interact with other customers, and determine whether or not they will purchase your product or service.

Get There in a New York Minute

Nowadays, it is all about getting what you want right now. In the age of smartphones and high speed internet, where everything is at your fingertips, visitors do not want to spend more than a few minutes looking at something while trying to figure out what a landing page is telling them. Get to the point, and get there quick. Tell visitors exactly what they need to do in as short an explanation as you can. The more to the point your call to action is on the landing page, the more likely those visitors will want to see what you are all about.

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