Twitter is a popular social media platform, especially for conducting business. According to Hootsuite, there are over 330 million users on Twitter and that’s a great chance to reach to a global market. Almost 50% of people find out about a product through a business Twitter account, and with a re-tweeting feature, can help increase your market potential dramatically.
If you are new to Twitter, you might be wondering how to effectively utilize this amazing marketing tool for your business brand. We have some great beginners tips to try out and help you plan your content marketing strategy for Twitter.
S.M.A.R.T is an acronym for what should be applied to all marketing plans you create. Be Specific about your goal. Get as detailed as possible with what you plan to accomplish on Twitter. Make a Measurable goal. How many followers do you want to gain per month? Create an Attainable goal. While we all want to reach for the stars, maybe start with reaching the ozone layer first, and work up to bigger and bright goals. Give your plan Relevance. How is using Twitter relevant to your brand and business? And lastly, be Timely about your goal. What time frame are you going to try and accomplish it?
Take some time to research the best time to post to social media, like Twitter. First, you need to think about your target audience – where they live, and what time they usually access the internet and scan Twitter. If you can post during the high traffic times in a day, in each time zone, you have a greater chance of being seen by more of your audience and potential customers.
Hashtags will help users to locate posts based on a keyword. Use relevant hashtags for your brand but also create one that is unique to your business. Encourage your followers to use your hashtags in contests, giveaways, or when posting images and reviews. Avoid overusing hashtags. Try not to use more than 10 hashtags per post, as anything more than that will look like spam and decrease followers.
Utilizing the Twitter Analytics feature will help you gauge how well, or poorly, a tweet performs. This will help you with future content creation that reaches your audience and gains followers. Check it often in the beginning (and even throughout your use) so you can make the best possible decisions when it comes to creating content.
Depending on the growth of your Twitter account, you may want to invest in scheduling software. Businesses who have an audience in several time zones, or even in several countries, will greatly benefit from being able to schedule posts during peak times without having to think about it. This will free up time to take care of other tasks and be worry free about whether you posted to Twitter or not.
Twitter is an amazing tool to have in your social media marketing kit. Should you find yourself needing more assistance with creating or implementing a marketing plan for your Twitter account, send us a message. Our expert staff is always happy to help!