A Beginner’s Guide to Tiktok

Jackie L.


Tiktok has grown to be the 9th largest social media platform in the world.  The generation mostly using Tiktok is Gen-Z and younger.  For older generations, it may seem like something we want to avoid, but it has been vital in reaching this audience, plus get your product and services in front of eyes outside your community.  

If you have been wondering about whether you should or shouldn’t try out Tiktok, let’s take a look at how you can utilize it to its full potential.

What is Tiktok?

Tiktok involves creating short video content.  Videos range from 15-60 seconds.  You can use your own sound and audio or layer over available audio through the app.  Gen-Zers are the largest generation utilizing the app, so if your market is there, you need to be there, too.

Content Creation Tips

Content creation for Tiktok is really all about getting your message into 15-60 seconds.  That’s not a lot of time!  You may be wondering how you can benefit from this kind of short, easily digestible content.  There’s also a formula to help you get your business in front of more eyes.

Reuse Previous Content

Not sure what kind of content to create for Tiktok?  Reuse what you already have!  Your current content can be cut down to 15-60 seconds.  Take a blog post that was popular with your audience.  Did you have a graphic on Instagram that skyrocketed?  Re-use it.  Once you cut it down to the appropriate time or have a video planned, start filming!  You do not need to have expensive equipment to record great video.  You can directly record onto the app or with your phone and edit it down.

Use a Trending Topic

The easiest and fastest way to get people to see your business is to make a video that is using a current trend, whether it’s a challenge or a sound used in videos.  If you do this, it guarantees more people will see your video then something that was completely unique.  Once you grab followers with this tactic, they will look at your own unique content on Tiktok.

An example of a current trend is the Buss It Challenge.  People will appear in their everyday clothing and then transform into their workselves.  Are you not a performer?  No problem!  Use the trend to transform your product into the fabulous piece that it is.  You can use someone standing next to your product or having trouble without it, and then transform them into happy customers utilizing your product or service!

The Hashtag Rule

As with all social media platforms that utilize hashtags, Tiktok is no different.  First, you don’t have a lot of room to write something like Instagram.  We recommend writing a one line description with 5-8 hashtags.  If you are using a trending challenge, include the specific hashtag for that challenge.  You would also use the same method to find the right hashtags for your industry.

With these few tips, you will see followers and views increase on your Tiktok account!  Try them out and let us know how it worked for you!  And as always, have fun and your viewers will have fun watching.

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