Did you know that 75% of people don’t bother scrolling past the first page of search results on search engines? That is why SEO is important when it comes to your website or blog ranking on popular search engines. Properly utilizing SEO can be time consuming, which involves a lot of trial-and-error and research. Don’t let this deter you from getting the right Search Engine Optimization plan implemented. Without it, your target audience may not even see your website or content if it lands on the second or third page.
Here’s a few tips to keep in mind when working on your SEO.
Visitors these days want their information now, and easy to obtain. While you may have written an excellent, info-packed blog, visitors will most likely just scan through it. This is where images, videos, and graphs can really grab your audience’s attention. Shaking up the type of media you use will make your content easier to digest.
If you do go with a purely text-based content, keep it short and sweet. Your readers only have about 8 seconds to be hooked, and then it’s on to the competition to get information.
Modifiers can make or break your search engine ranking. Think about this blog title,”Places to See in Tokyo”. Sure! This sounds good, but you can make it better. Search engine users are going to want the BEST places to visit in Tokyo. Not just any old places. Adding modifiers like “best”, “most”, or “review” can increase your search engine ranking easily.
You may not know it but, page speed has a lot to with search engine rankings. Having a speedy website means visitors are more likely to stay and look around. This is also true for when search engines, like Google, can have their bots crawl your website. The slower your website takes to load, the less likely search engines can rank your website in the first page of search results.
Have you heard of LSI (Latent Semantic Indexing) keywords? Search engines, such as Google, scan websites for your main keyword term. Then, they scan for words that commonly occur along with the main keyword term. These are LSI keywords. Since we are talking about SEO, we would use LSI keywords like “speed” “modifier” and “ranking”. This means search engines are putting more relevant websites onto the first page of results for visitors.
As you can see, SEO doesn’t need to be a giant challenge! It’s easy when you know a few tips to keep in mind that can save you time and money. No matter if you’re starting out with SEO or are looking to revamp your content and website, you can apply these today and start seeing results!
Still finding SEO to be a challenge? Send us a message today! We are always available to help.