Having a social media marketing strategy can make or break a business. Around 90% of Millenials have at least one social media account and are quite active. Not only Millennials are using social media, but you also have Gen Z and Baby Boomers using it often, too. With so many potential customers online, it is incredibly hard not to have a social media strategy.
If you have a social media strategy, great! However, if you see followers decreasing or plateauing, then check out these mistakes that you can correct easily.
It can be tempting to get your business on as many social media platforms as possible. However, that can lead to spreading yourself too thin. Being everywhere can be counterintuitive. There's a good chance you won't be able to keep up with posting, which can lead to certain groups seeing certain accounts as non-active.
Start with 2-3 of the most popular social media platforms your target audience uses. Once you have a great rhythm going with those, you can look at adding more.
Hashtags are a great way for your content to be seen in searches on social media platforms. Follow the Golden Rule of Less is More. Having too many hashtags makes your post look more like spam than helpful or interesting content. Use niche keywords to help get your content higher on searches. Stay away from broad keywords like "sunsets" or "design".
Keep your hashtags under 10. Any higher and you can turn people away from your business.
We again come to the Golden Rule of Less is More. Posting several pieces of content one after the other every day may seem like a good way to get your content out there, but it can turn followers and fans away.
Aim to post content on a regular and consistent schedule. Social media platforms come with insights for business accounts. This is a great help to see which day and time is the best to post. Use apps like Buffer to schedule these posts, so you don't have to think about it later!
What is the point of being on social media if you never get social with your audience? Being silent in your comment section is a quick way to disengage your followers. You don't need to be the biggest extrovert, but making sure you respond to comments and messages helps build long-lasting relationships and trust. Your followers want to feel close to you, and you can easily do this by commenting or responding to messages appropriately.
It doesn't take much to make small mistakes on social media that could cause engagement and follower numbers to drop. However, the solutions to these are even easier! Implementing these changes today will have you seeing drastic results you are sure to love!
Do you have a great way to increase followers and engagement? Share it with us below!