3 Tips to Optimize Your Website

Jackie L.


If you have a business website, you need to know about Google’s Core Web Vitals.  These reports are generated to help make you create the best user experience possible.  That’s why optimizing your website is a must, at any time of the year.  We have talked extensively about optimizing your website, especially when it comes to speed and ease of use.

If you have a website developer, take some time to talk to them about what needs to be fixed.  If you are going this alone, it may seem like a steep uphill climb to getting your website optimized.  That’s why we’re going to provide you a few tips to help you sort out what you can do right now.

Start with Images

Optimizing your images is a huge part of SEO.  If your images are loading too slow, any visitor is going to close your website and go for your competitor.  This can be changing the size of large images, converting them to a more compacted file type, or just using another image if you can’t do either.  Whatever you have, check out your images and start increasing your webpage load times by optimizing them.

Check Your Server

If you do have heavy content on your website, try optimizing your server.  One way to speed up loading times, server-wise, is to upgrade to a better hosting plan.  Obviously, we don’t want you to pay an arm and a leg for a hosting plan that makes things better, see if your current web host has an affordable option to upgrade.  If not, start shopping around for the best services at the best price.

Check Those 3rd Party Scripts

Third party scripts can sometimes be the biggest cause of website loading lag.  These scripts can be anything from ad providers, social media buttons, and video embeds.  Third party scripts can make your website more engaging but the main thing they can affect is your Critical Rendering Path, which is the process browsers go through to bring up website content.  The best way to optimize third party scripts is to check which are affecting your webpage loading speeds.  If the third party doesn’t have a better option for use, it’s time to look for another place to get your scripts.

You can see how avoiding optimizing your website can affect the user experience.  A visitor’s main complaint about a website is the load time.  The faster the loading time, the more likely they are to stay on your website.  That’s why it is so important that your website has the best user experience possible.

Are you looking for a local Austin web designer and web development?  Send us a message now to see how we can help you with your business website!

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