Why Your Website Needs On-Page SEO

Jackie L.

As a company that specializes in Houston SEO services, we are fixated on delivering real results for each and every one of our clients. However, many aren’t familiar with the ins and outs of this somewhat complicated online marketing world. Most clients usually ask us “What is SEO?”, because of the frequency of this question, we would like to cover a few details about how SEO works. Let’s start with the basic’s.

What is SEO? 

Search Engine Optimization (SEO), is a content driven strategy that focuses on optimizing and promoting valuable information on your website in order to rank higher on search engines such as Google, Yahoo, and Bing. It’s comprised of two main parts, On-Page and Off-Page. On-Page SEO refers to how a website’s content is configured and what a website says to a search engine. Optimizing individual webpages to ensure a higher ranking in search engine results pages, is the primary goal of On-Page SEO. Off-Page SEO refers how many links or sources on the internet link back to a particular website, these are commonly called backlinks. Writing content on external sites, like blogs or articles, posting on social media, and bookmarking are all strategies that help a website rank higher in search engine results.

Now that you know the answer to your “what is SEO” question, here’s a few reasons why you need it.


Reason #1. SEO is an Investment

SEO is a dynamic and on-going strategy, it is a 100% long term investment, not a cost. Most experts in the field would agree that SEO is completely necessary in today’s online marketplace. Very rarely do people these days use a phonebook to find information about a company, unless they’re anti-internet, most people go online to use search engines like Google and Yahoo to find businesses. They use a computer, a smartphone, or a tablet to find what they need. Any company that wants to be found these days needs to have a website and be visible for their potential customers. There is no point in having a website, if you aren’t driving traffic to it and increasing your chances of being found. If you have a great business and are expecting customers to find you without the use of an effective SEO campaign, Good Luck! Infusing SEO in your marketing budget will help you to expand your online presence and grow your reach to a larger audience. Combining SEO with your web analytics data helps you pinpoint what keywords are converting and which ones should be tossed from your content.

Questions about Houston SEO services? Give us a call or send us a message. We are always glad to help.


Reason #2. SEO Directly Affects Your Conversion

It has been reported that 93% of all buying decisions start with an online search. Personally, speaking that might be more like 99%. I can’t remember the last time I looked anywhere else but the internet for something I wanted to learn more about. If you can get on that first page of a search engine, which should be your ultimate goal and the only reason you invest in SEO, then you will immediately notice an increase in traffic and conversions.

Sites ranked within the top 5 spots on search engines experience conversions that far exceed those of their competition farer down the search results. In fact, websites that make it on the first page of Google (results 1-10) account for 99% of all clicks in Google search results. Do you want to know how much traffic number 11 gets? 1%. That’s the first listing on page 2 by the way. When was the last time you made it to page 2? Exactly.

Reaching that coveted number 1 position requires a proficient use of a laser focused Houston SEO campaign that runs 24 hours a day, 7 days a week. If you’re just getting started with Houston SEO, there is a lot to learn and a lot to do. Luckily for you, we are here to help. If you want some free SEO tips that you can do yourself, send us a message, we’ll be glad to help. Click here: I Want FREE SEO advice!


Reason #3. If You’re Not Found, People Don’t Know You Exist

On-page SEO puts you in front of an entirely new audience. If people don’t know you exist, they clearly aren’t going to visit your website. On-page SEO sends a message to the search engines that says, “hey! I’m here and I’d like people to come visit me.”

With the use of high volume keywords carefully inserted into your website’s individual web pages, you can instantly start to increase web traffic and start expanding your reach to a new audience. Keyword ranking is important, but be aware that not all keywords are created equally. The specific keywords you aim to rank for are especially important for generating traffic. Some keywords are more popular than others and the most popular keywords have the most competition. Trying to rank for keywords that have a lot of competition could be a waste of time, if you are up against the majority of other websites on the internet. Instead, try to focus on a niche market. The best strategy for keyword ranking is to target a specific long-tail phrase, usually a question, that is less common and less competitive. That will give you the best chance to stand out and get clicks to your website.

If you’re interested in speaking with a Houston SEO expert, then contact us. We’ll help you identify where your website could use improvement and get you ranking higher in no time.

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