Visual content has recently out-performed written content, like blogs or written social media posts. Hubspot reports that Tweets with images are 150% more likely to be retweeted than just written tweets alone. Social media visitors are also more likely to spend time looking at an image, instead of the written text below it. And, Facebook posts that contain images are more likely to be engaged in and shared than just written content alone. So, you can see why integrating and creating meaningful, unique visual content into your content strategy is so important for successful business growth.
If you are wondering about the options you have for creating visual content, have a look below at three of our favorites that are guaranteed to bring in more traffic.
Types of Visual Content that Wins
Depending on your business and audience, one type of visual content media will do better than another. Keep in mind that the human brain acquires information faster through visuals than by hearing or touching alone. Also make use of colors as it has been studied that colors can affect a decision to purchase a product or service instantly.
You can never go wrong with creating a unique and eye-catching static image. Images with instructions are shown to help someone better understand what they are being asked to do than instructions with no images. Do your best to use your own images and photos. Be sure to create photos and images with a purpose, and avoid posting an image just because. There are many great programs to use to play up an image, such as Canva and Fotor.
Video is quickly becoming the go-to choice for visual content. Depending on your social media platform, you can post a recorded video or a live recording. Your audience and potential customers are more likely to engage in a posted video. Make sure your video is properly lighted and your voice can be heard clearly. Make the video short and to the point. Sometimes you only have 8 seconds to catch your audience’s attention! Also, make sure your video has subtitles so those who can’t listen know what the video is about.
Infographics are a great way to turn your written article into visual content. Infographics are more likely to be read and followed than written content. Make sure to really utilize color here. Create the infographic content so it is suitable for your audience, and something they will easily understand once they read it. Double check any information you are providing as infographics should have accurate facts. Having accurate information in an infographic is another great way to build trust with your audience.
We hope you have found inspiration with our favorite visuals for your content strategy. Visuals are a great way to reach out and communicate with your audience, and will most likely help you extend your reach to new markets. If you have any questions about the right visual content strategy for your business, send us a message today!