In recent years, there has been a dramatic change in how consumers search for information online. In the past, desktop computers were the norm, but now, more and more people are using their mobile devices to access information on the internet. It’s gotten to the point that desktop traffic has seen a drastic decrease to make way for the exponential growth of mobile internet use.
In 2018, mobile internet access grew to 58%, while desktop usage dropped to 42%. This just means that less and less of your target audience is using their desktop to visit your website. Also, if your website isn’t optimized for mobile access, there’s a huge chance you’ll lose them.
If your website isn’t mobile-friendly, you are losing big money.
What is a mobile-friendly website?
A mobile-friendly website is one that is optimized for small screens, whether it’s a smartphone or tablet device. Mobile-friendly websites allow for users to easily navigate everything they need to know and do business with you.
The Benefits of Having a Mobile Website
Everyone that has a website needs a mobile-friendly one.
As mentioned previously, recent studies have shown more than half of digital traffic comes from mobile devices and mobile apps. No matter what industry your business is in, you can benefit from having a website that any type of user can access.
One benefit of having a mobile friendly website is Google and other search engines love sites that are mobile-friendly. If you leave this optimization out, you’ll likely experience your website falling in rankings on search engines.
Another benefit of having a mobile friendly website is this is another great way to give the best experience possible to your customers. Did you know that 58% of customers who have a poor experience on a mobile website will not recommend the business to their friends and family? Happy customers become loyal, repeat customers, and they bring friends!
Better shopping experience
Using a smartphone or tablet is the most popular way to shop. If you own an e-commerce store, you want to make it as easy as possible for your visitors to spend money and complete the sale. If the shopping experience on your website is seamless, customers will be more inclined to purchase from you over and over.
Lower maintenance costs
Website hosts usually have a mobile optimization option built right in. You won’t have to pay extra to build a mobile-friendly website. Most companies will do all that automatically for you. You can go in and make updates or changes where needed, depending on your marketing strategy. It saves you time and money in the long run.
As the number of mobile users continues to grow, the more important it is to have a mobile friendly website. Keep your search engine rankings high and in the forefront of customers’ eyes with a mobile website!
Are you looking for help on building the best mobile website you can get? Send us a message today! We are here to assist you.