Email marketing is one of the most effective methods of marketing online. In 2019, there were around 3.9 billion email users, which means that’s a lot of people you could possibly market to! Unlike social media, your email list is the most direct way for you to get content to your audience. Social media can always go down, be shut down, or your account hacked. With an email list, there is least of a chance of that happening, which gives you all the control.
If you are wanting to grow your email list quickly, lead magnets are a great way to do so! There are quite a few options available. However, if it’s making your head spin, here’s a few lead magnets audiences love!
Giving your audience a free mini-course or ebook is a great way to grow your email list with this lead magnet. People love a freebie, so why not give them something that gives a preview of the value your business has for them. Mini-courses and ebooks can take on a variety of looks. You can make them downloadable PDFs or even mini video courses. Whatever you want to teach your audience, give them a taste of value with these.
Another great lead magnet is giving your audience a challenge. We’re sure you have done one of these challenges before, and they were a ton of fun. The best length of a challenge is either 7 or 30 days. It can be anything you want to challenge your audience to. Remember, create a challenge that is going to help them in the end and show them it’s possible. They are more likely to see your business’ value, which will keep them on your email list and social media channels.
Again, everyone loves a freebie. If you have a subscription service, why not give your target audience a free trial! Most customers want to test out the product or service before committing to a purchase. Whether you are a B2B (business to business) or B2C (business to customer), free trials can increase paid subscriptions. Using a free trial is a great way to get emails and names to grow your email list for later marketing, should the customer not buy after the free trail is over.
Offering discounts on first purchases is a great way to grow an email list. Freebies and discounts are a great way to let your target audience get a taste of what your business can do for them, without the 100% commitment. Discounts will usually be a coupon code that potential customers can gain access to if they sign up for your email list.
There are so many ways to build lead magnets and start growing your email list quickly. Once you know what your target audience is looking for, set up your landing page or pop-up, and start seeing the emails roll in!
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