Every small business benefits from having an outstanding online marketing strategy. Without it, we can’t expect our new or existing business to grow. You may have read our beginners guide to online marketing and how to find your target audience, their location, and maybe even researched what social media platforms they most often use. But, you may be wondering where do you go from this point? We have some helpful tips that should inspire you to take your online marketing strategy to the next level and be a success!
The best strategy is to check out what your competitors are doing. We highly recommend that you avoid copying your competitors. However, you can research what is working best for them and apply those practices to your own content creation. By analyzing what your competitors are doing, it can show you a new way of approaching your target audience that you didn’t think of before.
Having a website that ranks high on Google’s search is key. Make sure your SEO keywords are on point for your brand, and be sure to practice ethical SEO usage. If you have a blog, think about a scheduler for your posts so that you always have perfectly timed content for your visitors, and eventual customers, to look forward to. Make use of the any SEO plugins, if you have them, so that you are using as many relevant keywords as possible.
Never forget to post to media websites like Youtube or Vimeo. Videos are extremely engaging and give your customers a chance to connect a face to your brand. Content like this is a great way to build trust with your customers.
Always include social media in your online marketing strategy. Social media is a huge key to marketing success. Depending on the platform you use, research the best times and days to post your content so that it reaches more eyes. This is also an area that a scheduler will greatly benefit you. Having social media accounts is also a great way to build community around your brand. Use currently trending hashtags for your content and create a unique hashtag just for your brand.
A well-timed email newsletter is another helpful tool to communicate with your customers. Create a landing page that encourages visitors to sign up for the email newsletter, and use it to inform your customers of sales, specials, and other relevant information. Take care in scheduling your email newsletter. Be consistent and your customers will come to anticipate your next newsletter!
By now, you should have your online content marketing strategy well on its way to success! Remember, taking the time to create a great start will save time and effort in the long run. However, once you start your campaigns, go back and tweak your content and strategies as they can always get better. Watch how content performs and use what works best. Should you find yourself needing more assistance with your online marketing strategy, send us a message! Our expert staff is always happy to help you!