The Challenges of Marketing

Jackie L.


Marketing is absolutely vital to the success of a business.  Back in the “good old days”, marketing was limited to paper, radio, and television.  Nowadays, marketers and business owners are flooded with an array of options that can definitely make one feel like they’re head is spinning.  There are many more challenges beyond choosing where to market.  It could be the lack of time, a small budget, not enough people to help out, or just plain being unsure what is the best fit for your business.

Below we have some challenges that marketers and business owners face, and advice on how to navigate through them with ease and little stress.

I don’t know where to start…

While we live in an age where we can market through almost anywhere, it can make one feel like it’s almost too much to even deal with.  The sheer amount is overwhelming, especially for someone taking on the challenge of doing it themselves.  If there is one area to really put the majority of your budget and effort into is a strong email marketing campaign.  A study by DMA shows that segmented and targeted email campaigns create 58% of all revenue.  That’s pretty amazing.  Work on building your email lists, create mobile friendly templates, and make Call-to-Actions that work.

How do I know what they want?

Knowing your audience and regularly engaging with them helps tremendously in creating content that will get you the results you want.  Facebook, Instagram, and even your email marketing tools can give you insights into your key demographic.  Use this data to really get to know them and research in the right areas.  If you are creating content that directly shows how you benefit them, it’ll make marketing much more easy.  Do your homework and it will save you in the long run.

Don’t know where to start with researching your target audience?  Check out this guide from Point Visible.

I don’t have the time.

Being a business owner definitely takes a lot of time away from areas you wish you could spend more time in.  Because of all the options marketers and business owners have nowadays, it can feel like you don’t have the time to really dedicate to creating and implementing a well-thought out marketing plan.  This ties back into choosing the channels that your target audience is using.  This could be only Facebook, or Twitter and Instagram.  Remember that your audience is not using all channels, so research what they use most and focus you time there.

Internal goals are usually my main focus

While all businesses have internal goals that are extremely important, try not to let them overshadow engaging with your audience.  Your business will succeed when you audience is happy and knowing you care about their needs.  Take advantage of the software available to automate your content.  Software like Hootsuite or Buffer are great for getting content out on a schedule, so you can upload and get on with your day.  Just don’t forget to have great customer service and enter the conversations that are happening on your chosen marketing outlets.

We hope that our tips can help you feel better about where your marketing plan is going, and how to make it easier on yourself or your team.  Do you have a great solution that makes marketing easier?  Let us know in the comments below!

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