Do you love your website but noticed that way too many visitors leave before exploring more about your business? It may be due to some website design mistakes. When we create our website, we tend to do things that WE love, and not what our target audience loves. This can end up turning away potential customers.
Do you think you’ve made some website design mistakes? Let’s take a look at some of those and how to correct them.
Almost 85% of website designers believe overcrowding on a website hurts small businesses. When a website is too crowded, or information is too difficult to find, visitors will instantly leave. Take a look at your website. How much information is on that home page? Of course, we may feel we want to let everyone know all the things, but it doesn't actually help keep them on the website. Clean up your home page (and all pages) to be simplistic and minimal, yet gives all the details visitors need to know.
Example: If your website is text heavy, see how you can trim it down to the absolute need to know. Use the other information as email newsletters where they can get more information.
Think about your own experience with a website you left instantly. One thing that comes to mind is the loading time. If the loading time takes more than a few seconds, visitors will leave. People only have a short amount of time, and a slow loading website is a hindrance in finding the information they need instantly.
How can you shorten loading times? Optimize your images and video. Look at any ads you have on your website. Take out any excess information that may not be needed.
When visitors come to your website, you want to lead them to a Call-to-Action. This is an action that you want them to take when they come to your website. If you are commit this website design mistake, your visitors won’t know what you want them to do. Thus, they will leave! A CTA can be many things, such as signing up for an email newsletter, a flash sale, or free shipping. Whatever you have that you want visitors to do when they come to your website, be sure to have that CTA, and in an obvious place!
Navigation is everything. If it is not straight-forward or is overcrowded, visitors will leave. Make sure that 1. Your navigation is simple and easy to use and 2. If you have a dropdown menu, make sure the main menu makes it easy to find those connected web pages. Take a look at your navigation. How can you decrease the options? What can you group together in a way that makes sense? What don’t you need anymore?
We don’t want to blame ourselves for website design mistakes, especially if we are doing it DIY. Learn from your mistakes, see what works and what doesn’t, and make the changes so you are seeing better results.
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