Being a Social Media manager can be a busy position, whether you outsource the job or do it yourself. Making sure that you are checking what you need to on a daily, weekly, and even monthly basis is key to being a successful Social Media Manager. If you don't organize your to-do lists, managing your social media can begin to take up more time than you care to allot. If you are a Do-It-Yourself entrepreneur and find your social media taking over your business life, check out our tips to get organized and manage your social media successfully.
Social Media Managers have a large list for daily check-ins. You will need to post to your preferred social media platforms. You may have set days and times you post to, or use a scheduling application like Buffer. If you use a scheduler, be sure to check on it daily so any issues can be quickly handled.
Managers also need to check in on customer comments and respond in a timely manner. This is imperative to great social media customer service. You will also check for mentions of your company, products, or services. You can take the time to talk to influencers and do research into potential customers.
Be sure to add in content creation each every day. The more you can get ahead, the less time it will take in the future to create content.
Once a week check ins with your marketing team, or even with your marketing strategy if you are a solo entrepreneur, is a must once a week. You can also use this time to connect with or read inspiring articles by thought leaders.
Once a month, check in on your social media strategy. While once a month may seem like much, it's enough to see what works, and what doesn't. Performing an audit can help you fine tune your social media strategy. Check items like profile completion, making sure that content is consistent, and even find unofficial or fake profiles.
You can also run analytics software and compare the data from the month before. This is enough data to make small changes to your strategy, and beat out the competition.
This is also a good time to take time away from social media. Detoxing from social media doesn't have to be a 30 day or more challenge. It can be as simple as not looking at social media when you are done for the day, taking time for a hobby, or listening to some music. INC. has some examples of how successful entrepreneurs detox from social media in business.
You want to check in on some other items 4 times a year or so. Whether you are a solo entrepreneur or have a team behind you, check in on your marketing needs. You can save a lot of time and hassle by making sure you only pay for what works.
Making a To-Do list is a great way to stay focused and stay on task. So, grab a Post-it or open a Note in your phone and get cracking! Do you have a great, fun way to create and track your To-Do lists? Let us know in the comments below!