If you are using social media for your business, you know that images are extremely important. In regards to Twitter, tweets with images can attract 150% more retweets than those without images. However, not all images are created equal. Making sure your images have a well balanced design can determine whether they help get your message across.
If you find your social media images could use a little make-over, check out some of these tips to get unique and eye-popping designs your followers love.
Color is one of the great ways to help convey a message to your audience. Having a general knowledge of color psychology is a great tool for your image design skills. For example, the color red can indicate power, rage, passion, or love. White can signal purity, cleanliness, and simplicity. Combining colors can also convey or give focus to the core message you are sending.
Women and men, from Baby Boomers to GenZ, all prefer certain colors, too. Knowing your target audience will help you choose the right colors for your image.
As a brand, you will have a certain look. This could be a color palette, a logo, or even a specific font type. To help your audience instantly know the post they see is your business, be consistent. Use the same fonts, colors, and logos in every image.
We’re not saying make your image move. With all art, there is a visual flow. Don’t design without a plan. You can convey a story within one image if the objects have a connection or are leading to each other. Create shapes with objects. Place highlighter objects next to your products. Images that naturally flow are more appealing and interesting to the viewer’s eyes.
When we have an image, we might worry about the amount of negative space. However, negative space is your friend! Creating a simplistic image with well used negative space can really have a dramatic impact on the viewer. Space can also highlight the main object of the image. If you feel like your image as a whole is too cluttered, try taking some elements out and see how much the message changes.
We don’t mean line up the elements in your image. We want you to use lines. Lines are a great way of directing the viewer’s eye exactly where you want it to be. Straight lines give direction, while curved lines create a motion. You can even change the thickness and solidity of your lines to make it more interesting.
As you can see, there are many great ways to make an image even better. Amazing designs, whether it’s a photograph, illustration, or just fonts, have the power to invoke emotion, memories, and send your message to the farthest reaches of your target audience!