SEO and PPC: A Match Made in Marketing Heaven

Jackie L.


SEO is an important part of creating a booming business on the internet.  It helps us rank on search engines and garner organic visitors. However, utilizing SEO can be time consuming and costly to gain these organic visitors alone.  If you want to increase profits and visits more easily, combining your SEO with a comprehensive PPC campaign can help.  While both have their own strengths and weaknesses, using both simultaneously will guarantee a kickass marketing campaign. 

What is a PPC Campaign?

As we stated above, PPC stands for Pay Per Click.  This type of campaign is when you bid for advertising space on a search engine for specific keywords.  For example, let’s say we have a website design business.  We would use the keyword “website design” and bid for advertising space every time someone searches with that keyword.  You can bid any amount you’d like.  The key to this is that you only pay the amount you bid if the search engine user clicks on your advertisement.  

PPC is a non-organic way to get visitors to your website.

Benefits of Combining SEO and PPC

There are many ways that combining your SEO and PPC campaign so that you have a successful marketing tactic for your business.

Increase Conversion Rates

Conversion rates are increased, on average, 60% when combining SEO and PPC.  While SEO can help you get organic traffic to your website, adding PPC can up the ante on the power of your SEO.  SEO can help with your search engine ranking.  However, with a pay-per-click campaign added to the mix, you increase the chance of users seeing your ad on a keyword search, too.  You’ll have visitors coming to your website and clicking on your Call-to-Action with a combined SEO and PPC campaign.

Increased Brand Awareness

By utilizing SEO and PPC in one campaign, you are increasing the amount of times a visitor or search engine user is going to see your business online.  SEO gets your page ranked on search engines, but PPC gets your business’ ad in front of searchers’ eyes.  Relying on a strictly SEO based campaign will be a lot of work to keep your brand awareness high.  By combining PPC with that campaign, you stay ahead of competitors, and in your customers’ minds.

Find the Keywords that Really Work

SEO requires time consuming research.  Pay-per-click can help you find out if the keywords you chose are the right fit for your business.  The data generated by PPC campaigns will help you measure what keywords work and which fall flat.  Thus, saving you time and money in the long run.  SEO becomes a lot easier to implement with a combined PPC/SEO campaign.

As you can see, having a well researched PPC and SEO campaign is great for generating organic and paid clicks by customers.  You can more easily increase your profits, while saving your time and money for other areas of your business.  No matter what kind of business you run, you can benefit from a SEO/PPC campaign.

Finding obstacles in getting the perfect SEO/PPC campaign?  Send us a message today!  We are happy to help you on the road to success.

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