SEO, or Search Engine Optimization, is critical for your website to have the best user experience, plus ranking it high on search engines. Before customers make a huge purchase decision, over 90% of them go to a search engine to find out more. If your website hasn’t been optimized, then most potential customers won’t find your website. Most customers won’t even go past the second page of searches, so it’s important to keep your website up-to-date as much as possible.
Make Sure Your Website is Secure
You are probably thinking you have a pretty secure website, but how can you tell? Potential and current customers want to know that your website will keep their information safe. An easy way to confirm that it is secure is with the beginning of a URL. If you have customers entering sensitive data on your website, such as credit card information, your URL should start with HTTPS. The “S” stands for secure and shows users that the website is encrypting information with a Secure Sockets Layer (SSL).
If it’s not, you will need to redirect your HTTP website to one with the HTTPS url.
Fill In Missing Title Tags
A title tag is the title of a webpage that shows up in a search on search engines. This is extremely important for SEO as it can tell people instantly what to expect on that page. These title tags also appear at the top of web browsers and their tabs, which make it easy for those with multiple tabs open to go back to the tab with your website. If you want to share your blog on your social media, then you need a title tag.
On most web hosting sites, you can enter or edit your meta title tag to whatever you need it to say. Use web crawlers on your website to make sure you are not missing any of these title tags. If you are, go back in and add them, because without them your search engine ranking is likely to fall.
Keywords, Keywords, Keywords!
Keywords are vital to high search engine rankings. If you haven’t sat down to find specific keywords to use in your website so that people can find you, do so now. Without knowing or using your specific keywords, search engines will not be able to rank or find your website.
Don’t know how to start your keyword search? Always start with questions. What are your potential customers looking for? Get specific with those questions. What keywords might they use to find what they are looking for? Your keywords, or even key phrases, should include short-tail and long-tail, because your customers will use different ways to find what they need. If you skip this SEO step, don’t expect people to find your website on Google.
If you are looking to get your website out in front of more people, then SEO is a step you cannot skip. Without an optimized website, you are losing hundreds of potential customers. While it is a begrudgingly long task to optimizing your website, it is definitely worth the invested time and energy to get it right the first time.
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