About the Client
Whirlpool Corp. has granted Austin, Texas-based air purification systems manufacturer Aroma International exclusive rights to manufacture and market Whirlpool branded air purifiers, filters and accessories for North America.
Under the new license, Aroma will launch a portfolio of air purification appliances with design and technology as the focus. The line will include the introduction of a new filtration technology that will more effectively eliminate germs, bacteria and certain viruses both from the air and the filters that collect them, according to Russell Owens, director of marketing and sales at Aroma.
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