Livestream Video: A New, Unique Marketing Tool

 

Whether it’s Facebook, Instagram, or Youtube, livestream videos have suddenly exploded in the social media world.  Every newsfeed has several livestream videos, and you have probably watched a few.  We can see how livestream videos can be a integrale part of your online marketing strategy.  If you are looking to start utilizing livestream video to market your brand and bring your audience closer to you, check out the facts and tips below to start live streaming today!

Livestream Video Growth

It doesn’t take a rocket scientist to see how much livestream videos have an impact on consumers.  At LiveStream, they concluded that 82% of consumers would rather watch a live stream video from their favorite brand than see a normal social media post, and 80% said they would rather watch a live video than read a blog post.

The numbers don’t lie.  Livestream video is quickly becoming the most preferred content to engage with when it comes to consumers and turning a potential audience into repeat, loyal customers.

What Platforms are available?

There are a wide variety of livestream platforms to utilize with social media you are most likely already active on.

Youtube is the top performer when it comes to livestream video.  If you already have a Youtube account for your business, you can easily get it ready for livestream.  First, Youtube will check to make sure your account is in good standing then, once verified, you’ll be set to go live.

You can also use Facebook Live.  Facebook Live doesn’t need verification for you to instantly start streaming.  Just click record and watch your fans and visitors start interacting with you in real time!

Let’s Get Started!

If you are ready to stream ahead, keep in mind a few tips to guarantee audience engagement and generate sales quickly.

Consistency

The golden rule of any social media usage is being consistent with your color scheme, font, and when you post.  This goes for livestreaming, too.  Decid on the best time, day, and frequency to have live stream video on your accounts.  When your customers know you’ll be on, they’ll be anxiously waiting for you every time.

Choose a Platform

While you may be tempted to start accounts on all live streaming platforms, choose one to start with.  You can easily decide this depending on where your target audience visits the most.

Quality over Quantity

A clear, crisp image and sound are paramount when going live.  You want your audience to understand and see you.  Make sure you have a quality camera and good lighting.  Keep background noise to a minimum.

Promote Promote Promote

If you are planning to livestream, make sure to promote it before the scheduled date.  Inform all you followers on every platform about the date and time for the live stream.  You can create a Facebook event page, create a story on Instagram, or create a landing page with a Call to Action, such as “Add this Event to Your Calendar”.

Now is the best time to jump into livestream video for your audience.  Keeping your company fresh and unique allows you to retain your audience, and reach new potential customers.  Get creative and have fun with live video.  Tell us how livestream video has impacted your business!  Let us know in the comments below!

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