As small business owners, we want to see our ventures mature and grow. We want to continually bring in profits and customers. With all new businesses, there can be some challenges we run into; stagnant growth, decreasing profits, or our social media engagement dwindles. But, never fear! There are many small ways to help you regain focus, so you can get back on track to growing a successful business. Making sure your business is constantly adapting is the key to long term success.
Divide and Conquer
While planning for a full year may seem like the easiest way to get your business in order, we recommend dividing your business financial year into quarters. By approaching each new quarter, you can easily see where your strongest, and weakest, links are. This makes it less overwhelming when an issue occurs and the plan needs adapting. Check out this helpful article on how to build a quarterly business plan from INC.com.
Stay Trendy and Up-to-Date
The best way to guarantee constant growth for your business is to stay up to date with current trends in your industry. Staying current and show your clients that you are knowledgeable in your industry. This builds trust and loyalty with them. We recommend following feeds from blogs like Hubspot Blog.
Pay Attention to Your Current Customer Base
Sometimes our focus can shift to gaining new customers, which we can assume equals business success. However, the easiest way to guarantee growth is to focus on those who already interact with you. so, let your current customer base know how thankful you are for their business. You can set up a loyalty program, give them special discounts, or even use the methods of upselling and cross selling. This not only guarantees profit growth, but also saves you money in marketing to a new base.
Have Variety in Your Marketing Outlets
The one thing we highly recommend not doing is putting all your resources into one marketing outlet, whether it’s all social media or paper marketing. Because your customer base is everywhere and may not being using the one marketing outlets you chose to utilize. Make sure to cover all your bases. Budget your marketing strategy to include digital advertising, traditional marketing outlets (such as newspapers or flyers), and general advertising. You’ll reach more customers this way.
Be A Part of Your Community
A great way to get your brand or business out in front of your target audience is to get involved with your local community. By showing how much you are involved builds trust in your brand, which leads to customer retention. Work with local businesses in a partnership, sponsor local events, or engage in local business forums and groups, for instance.
In conclusion, you can see these simple tips can help you stay on top of your business growth, while allowing you to avoid becoming overwhelmed when things divert from the original plan. Making sure you reach your customer base in as may forms as your budget allows will push traffic to your website, and increase profits. Do you have a simple tip that helped you grow your business reach? Tell us in the comments below!