Don't Do This with Email Marketing!

Jackie L.

 

Email marketing is the one thing that will drive your sales.  That’s right.  Almost 50% of buying decisions are influenced by email marketing It’s not social media.  With last year’s outage of Facebook, Instagram, and WhatsApp, you can never be sure when all that customer reach is going away.  That’s why you have to build your email list and start an email marketing campaign!

But there’s something you must never, ever, ever, never do when it comes to email marketing…

Never Buy an Email List!!

You may wonder why.  Buying anything, whether it’s followers or a list of emails, it will always come back to bite you in the butt.  Here’s how:

  1. Your account will be blacklisted by email providers
  2. It’s a violation to do so according to the GDPR.
  3. You are most likely buying email addresses that are old, unused, or have no activity on them.  (That’s going to ruin your click and open rate)

But how can we grow an email list from scratch?  Let’s take a look at some ideas.

Idea #1: Start a Lead Generation Campaign

This is an easy thing to get started with.  Most email newsletter providers have beautiful landing page templates for you to create that are set for a specific goal in mind.  You can start with a cool freebie in exchange for your target audiences’ email addresses.  What little morsel can you giveaway that will entice people?  This can be an ebook, a free video tutorial, or a cheatsheet.  

Idea #2: Let Them Share It

One of the best marketing tools is word of mouth.  This includes shareable content.  You want to create content that is so valuable, so amazing that whoever on your list reads it will share it with their friends and family.  Make sure to add the share button so that your readers can spread the word on social media and email.

Idea #3: Market Your Campaigns on Social Media

Social media is your place to bring brand awareness to your business.  After you create the campaign, create content specifically geared to advertising this, so that your target audience finds it.  The more value you provide, the more likely potential customers are willing to give you their email addresses.

As you can see, you don’t need to resort to purchasing email lists to create an awesome email newsletter.  With a little experimentation and creativity, you can grow your email list organically.

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