Basic Psychology for Your Marketing Strategy

Jackie L.


There are several ways to influence your customers to make a purchase from your online store.  Utilizing basic psychology is a great way to up your marketing game with your small business.  We use our emotions quite frequently when making a purchasing decision, according to an article at Shopify.  A great example is in the automotive industry.  Each automotive company markets to a specific feeling, whether it's a sense of belonging, caring for the environment, or having physical proof of status.

No matter your industry or niche, you can use psychology to influence your visitors and customers.

People want things that are rare

People like limited editions.  They love items that are rare or hard to get.  You can utilize this with your service or products.  You can see this on many ecommerce websites or advertisements on Instagram.  One of the best ways to use rarity in your sales are limited time sales, coupons, or offers.  This creates a sense of urgency because once the sale is over, it's over!  Also, showing how limited your supplies are guarantees to have them sellout immediately.

People are influenced by reviews

Your single greatest marketing tactic is using reviews from those who have confidently purchased from you.  Using social proof on your website is a great way to show potential customers that others trust in you.  This is a highly influential tactic to have.  Social proof can also be in the form of seals of trust and displaying top selling products.

People buy from those who are experts

Think about your own shopping habits.  Have you ever purchased from someone who didn't understand their product?  Most likely not.  Consumers are more willing to buy from someone who has extensive knowledge of their product and industry.  This shows they can trust you to give them an exceptional product.  Show you are an expert in your field by posting content with new, trending, or valuable information.  Be sure to also post free informational content you make customers feel empowered in their purchasing choices.

Most people don't want to full commit at first

Asking potential customers to full commit to your product right off the bat are less likely to follow through with it.  Full commitment to a product or service is risky in their eyes.  Make sure your potential customers feel like they can opt out at any time.  You can use 30-day money back guarantees or free returns.  Knowing there are no strings attached for trying out your product builds trust in your company.  Once customers feel they can commit after trying your product, you can use this opportunity to cross-sell or upsell to them in the future.

As you can see, knowing just a few basics of psychology not only increases your expertise in marketing to your target audience, but can also help you get more bang for your buck.  As long as you utilize these simple tips ethically, you can definitely see more profits and happy customers wanting more from you!

Is there a bit of psychology that worked well with your customers?  Share it with us below!

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