Author: Jackie L.

  Youtube is one of the most used platforms for videos.  Beginning in 2005, it has grown to be a search engine second only ... Read More

  No matter the industry, having an email newsletter as part of your marketing strategy is extremely important.  It’s the... Read More

  Did you know that most content marketers create at least one piece of content every day for their content marketing strate... Read More

  Inbound marketing is getting customers to your website or blog with valuable, engaging content.  Over 75% of marketers ar... Read More

  Email marketing should be the most important tool in your marketing strategy.  Social media is a great way to get your bu... Read More

  Instagram is one of the most popular platforms for business.  Almost 35% of potential customers check out a company’s s... Read More

  Content is king for all businesses.  Customers are looking for knowledgeable and trustworthy companies to do business wit... Read More

  Having amazing content ideas are a huge component to our business, especially if we are online.  Depending on how often w... Read More

  Email campaigns are essential in a marketing strategy.  They should have as much importance as your social media.  This ... Read More

  As we move into 2021, the pandemic continues on.  Being a small business gets harder and harder each day, as we all try t... Read More

  SEO, or Search Engine Optimization, is critical for your website to have the best user experience, plus ranking it high on... Read More

  Tiktok has grown to be the 9th largest social media platform in the world.  The generation mostly using Tiktok is Gen-Z a... Read More

  Content reigns king when it comes to a website search engine ranking, and getting our expertise out there.  Depending on ... Read More

  Our business website is usually the first thing that customers will happen upon.  Almost 100% of  customers go to the in... Read More

  Social media is a huge part of running our business.  It takes a lot of time and energy to keep our social media constant... Read More

  Churning out consistent written content can be taxing on our creative sides.  We always want to make sure we sound engagi... Read More

  One of the things that is important with every website is a visually effective design.  The design of our website speaks ... Read More

  Stop!  Before you journey out into the crazy world of digital marketing, make sure you go in with a good, solid plan.  T... Read More

  Ecommerce is where it’s at right now.  Almost 60% of consumers will research a product through social media before purc... Read More

  Did you know that almost 70% of online purchases start with a Google search?  That’s why it’s so important that our w... Read More

  Black Friday.  Small Business Saturday.  Cyber Monday. If you are an ecommerce business, you should be very familiar wi... Read More

  Pinterest is a great platform that most businesses should be on.  Pinterest has grown to be the third largest social medi... Read More

  As a business, we always want to have positive reviews about our products and services.  No matter how much we try, there... Read More

  If your business is online, you need to have a live chat feature.  It is a great tool to help you achieve excellent custo... Read More

  We are busy entrepreneurs.  Content creation is one of the most important things we are doing for our business.  If we... Read More

  Did you know that almost 75% of Millennials prefer to communicate with businesses through email?  That is why making sure... Read More

  Let’s talk “About Us” pages.  This is one part of the website that we should not ignore.  About Us pages let poten... Read More

  “It’s gone viral”.   We have all seen a meme or video that has “gone viral”.  Viral content is something tha... Read More

  Social media is a giant of a presence online.  To do well in business, we need to be on those platforms.  However, it is... Read More

  Ecommerce is taking off quickly due to the increased demand of shopping online.  It’s predicated that up to 95% of shop... Read More

  Follower engagement is a must in retaining customers.  If you are not a part of the conversation on your social media pla... Read More

  Did you know around 55% of customers are researching you online before making a purchase? That is why it is so important t... Read More

  Images are one of the big ways you can make an impact with your audience.  Studies have shown that 50% search engine resu... Read More

  When creating content that provokes action and passion in our target audience, the most important part of that content is ... Read More

  In a study by DMA, for every $1 you spend on an email campaign, you can expect up to $42 in return.  It goes to show that... Read More

  Have you done an SEO audit with your website recently?  Over 90% of shopping or exploring online is done with a search en... Read More

  A business’ success can be determined by how well their website is planned out.  Before making a purchase, customers wi... Read More

  Landing pages are essential to telling your customers all about your product or service.  When we create ads, the call-to... Read More

  Websites are the face of your business.  It’s the place where people can find your products and purchase them.  Every ... Read More

  Marketing is probably one of the most complicated and time-consuming areas of a business.  Your marketing strategy can ma... Read More

  We are halfway through 2020!  How is your goal of making creative content coming along?  Our target audience expects mea... Read More

  With everyone and everything moving online, we want to make sure we are providing the best relevant content for our target... Read More

  Ecommerce is booming right now.  You might be experiencing record sales or visitor numbers as shopping takes a huge shift... Read More

  When you are designing your website, it’s important to use colors and images to tell your business’ story.  However, ... Read More

  As a new or existing business owner, we love getting new customers. There’s nothing like seeing sales come in huge crash... Read More

  If your business sells a product, you should know who your demographic is.  This is called a Buyer Persona.  It is a com... Read More

  Did you know?  The number one most important factor in whether a customer stays with you or leaves is customer experience... Read More

  Website design is one of the more important factors to consider when developing your business website. Having a well-runni... Read More

  Your website serves as the virtual storefront of your business online, as well showcase all your efforts in branding and... Read More

  Are you noticing stagnant or decreasing mobile conversion rates? Want them to do better?  Accessing the internet throug... Read More

  In recent years, there has been a dramatic change in how consumers search for information online. In the past, desktop c... Read More

  We are closing in on one month of stay-at-home orders.  In certain states, such as New York, New Jersey, and Pennsylvania... Read More

  Depending on your business, you may be using Pinterest as one of your social media platforms.  Or, you may be interested ... Read More

  Despite stay-at-home orders, entrepreneurs that operate their businesses online have always been doing their work at hom... Read More

  There are going to be a lot of people looking to the internet to get their entertainment, information, and education.  ... Read More

  Being a business owner has its difficult times.  As a global community we are definitely going through one right now, t... Read More

  The world has been turned upside down in just a few short months.  We unfortunately have to spend the first part of 202... Read More

  Having a social media marketing strategy can make or break a business.  Around 90% of Millenials have at least one soci... Read More

  Linkedin is one of the fastest growing social media platforms for businesses.  Did you know that almost 60% of users are ... Read More

  Did you know there are around 580 million entrepreneurs in the world?  It's exciting to think about starting your own b... Read More

  We hope you are getting into blogging again this year!  Making sure you have the right topics for your blog is a defini... Read More

  If you are using social media for your business, you know that images are extremely important.  In regards to Twitter, ... Read More

  Blog content that speaks to readers and gets them to take a Call-to-Action is like a fine art.  It takes time, practice... Read More

  Did you know up to 94% of visitors leave a website with poor or uninteresting graphic designs?  This goes to show how i... Read More

  Having unique and engaging content is vital to the success of an online business.  Carefully curated content has the po... Read More

  Copywriting is a vital tool for a marketing strategy.  A great copy grabs your audience and gets them to sign up, make ... Read More

  You decided to make your blog amazing this year. Now it's time to think about getting people to read your awesome blog!�... Read More

  Tis the season for new years resolutions!  We find that maintaining a blog is one of the hardest tasks to keep up on. ... Read More

  If you are a local business, it's time to check out your local SEO.  Over 90% of customers find out about a local busin... Read More

  What is Augmented Reality?  Augmented Reality (not to be confused with Virtual Reality) is a way to use the customer's ... Read More

  Knowing where your dollar really goes far when it comes to your marketing strategy and ROI (return on investment) is ext... Read More

  We are busy entrepreneurs.  We are always needing tools and ways to save time and money, so we can focus on what matter... Read More

  The new year is upon us.  It's a great time to have a look at your marketing strategy and revamped it.  Or, maybe you ... Read More

  Pinterest is a great social media tool to add to your marketing strategy.  In the first financial quarter of 2019, Pint... Read More

  Did you know that 75% of people don't bother scrolling past the first page of search results on search engines?  That i... Read More

  Video is quickly becoming the most popular way for customers to enjoy content.  Video can be used in a variety of ways ... Read More

  It’s a spooky season this time of year.  Just when you think your marketing strategy is going great, something scary po... Read More

  SEO is an important part of creating a booming business on the internet.  It helps us rank on search engines and garner o... Read More

  Using video content in your social media marketing strategy is a great way to reach out to your customers.  Almost 55% of... Read More

  Ecommerce is a great way to start your own business.  As with all business ventures, we want to make sure that profits ar... Read More

  As entrepreneurs, we wear many hats.  We are the designers, content creators, and marketers of our business.  Marketing ... Read More

  Email marketing is an important part of your overall marketing strategy.  With every area we create content for we someti... Read More

  Instagram is easily becoming the Go-To platform for most businesses.  The platform provides a wide variety of ways to mar... Read More

  After weeks of research and testing, you have finally finished SEO for your business website.  You finished your websit... Read More

  Are you looking to make profits through your social media accounts?  Well, look no further as we have several steps to ... Read More

  As independent entrepreneurs, we create a lot of blog content.  Sometimes hundreds and hundreds of ideas a year!  Ther... Read More

  Wordpress is one of the most popular platforms to host a website.  Out of all the websites on the internet, around 30% ... Read More

  Social Media is absolutely vital when it comes to running a successful business.  Entrepreneurs use social media for a ... Read More

  There comes a time when we may run out of content ideas.  No matter how much we have planned ahead, our creative tank c... Read More

  When we set out in our new business venture, you want to solve a problem our target audience has.  Researching your tar... Read More

  When working through your marketing strategy, you will build a sales funnel.  A sales funnel is the process that you wi... Read More

  Meme culture is incredibly popular.  Everyone tries their hand at creating a meme, but few become viral.  You may not ... Read More

  You have made the decision to quit your regular 9-5 desk job for the life of an entrepreneur.  However, you don't exact... Read More

  Being a Social Media manager can be a busy position, whether you outsource the job or do it yourself.  Making sure that... Read More

  Ever since we were young, we listened to stories.  No matter what the genre, stories struck chords and inspired us.  S... Read More

  The first step to any successful email marketing campaign is building an email list of subscribers.  It's important tha... Read More

  There are several ways to influence your customers to make a purchase from your online store.  Utilizing basic psycholo... Read More

  Social proof is a great way for you to entice customers to 100% decide on doing business with you.  Social proof shows ... Read More

  Working on SEO for your business website is a must when running a successful company.  This part of the process can tak... Read More

  Having a blog on your website filled with amazing content is an absolute must for business success.  We've covered many... Read More