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Author: Jackie L.

youtube

Gain More Followers Organically on Youtube

April 15, 2021 Jackie L.
  Youtube is one of the most used platforms for videos.  Beginning in 2005, it has grown to be a search engine second only ... Read More
email newsletter

Email Newsletters People Love to Receive

April 7, 2021 Jackie L.
  No matter the industry, having an email newsletter as part of your marketing strategy is extremely important.  It’s the... Read More
Content Marketing

4 Tips to Up Your Content Marketing Game

March 31, 2021 Jackie L.
  Did you know that most content marketers create at least one piece of content every day for their content marketing strate... Read More
Inbound Marketing

3 Tips for Successful Inbound Marketing

March 24, 2021 Jackie L.
  Inbound marketing is getting customers to your website or blog with valuable, engaging content.  Over 75% of marketers ar... Read More
email newsletter

3 Ways to Craft a Great Email Newsletter

March 17, 2021 Jackie L.
  Email marketing should be the most important tool in your marketing strategy.  Social media is a great way to get your bu... Read More
Instagram followers

3 Tips to Get More Instagram Followers

March 10, 2021 Jackie L.
  Instagram is one of the most popular platforms for business.  Almost 35% of potential customers check out a company’s s... Read More
content idea

3 Ways to Maximize Your Content’s Reach

March 3, 2021 Jackie L.
  Content is king for all businesses.  Customers are looking for knowledgeable and trustworthy companies to do business wit... Read More
content ideas

5 Unique Content Ideas for Social Media

February 24, 2021 Jackie L.
  Having amazing content ideas are a huge component to our business, especially if we are online.  Depending on how often w... Read More
email newsletter

3 Tips to Increase Email Newsletter Open Rates

February 17, 2021 Jackie L.
  Email campaigns are essential in a marketing strategy.  They should have as much importance as your social media.  This ... Read More
small business

How to Survive the Pandemic as a Small Business

February 10, 2021 Jackie L.
  As we move into 2021, the pandemic continues on.  Being a small business gets harder and harder each day, as we all try t... Read More
optimize website

SEO: 3 Tips to Optimize Your Website

February 3, 2021 Jackie L.
  SEO, or Search Engine Optimization, is critical for your website to have the best user experience, plus ranking it high on... Read More
tiktok

A Beginner’s Guide to Tiktok

January 27, 2021 Jackie L.
  Tiktok has grown to be the 9th largest social media platform in the world.  The generation mostly using Tiktok is Gen-Z a... Read More
content ideas

5 Content Ideas to Spark Creativity

January 20, 2021 Jackie L.
  Content reigns king when it comes to a website search engine ranking, and getting our expertise out there.  Depending on ... Read More
website design

Website Design: The Key to Customer Conversion

January 13, 2021 Jackie L.
  Our business website is usually the first thing that customers will happen upon.  Almost 100% of  customers go to the in... Read More
social media calendar

Why You Need a Social Media Calendar

January 6, 2021 Jackie L.
  Social media is a huge part of running our business.  It takes a lot of time and energy to keep our social media constant... Read More
Content writing

3 Tips to Inspire Content Writing

December 30, 2020 Jackie L.
  Churning out consistent written content can be taxing on our creative sides.  We always want to make sure we sound engagi... Read More
website design

4 Tips for a Visually Effective Website Design

December 23, 2020 Jackie L.
  One of the things that is important with every website is a visually effective design.  The design of our website speaks ... Read More
digital marketing

The Do’s and Don’ts of Digital Marketing

December 16, 2020 Jackie L.
  Stop!  Before you journey out into the crazy world of digital marketing, make sure you go in with a good, solid plan.  T... Read More
Social Media

Social Media for the Beginner

December 9, 2020 Jackie L.
  Ecommerce is where it’s at right now.  Almost 60% of consumers will research a product through social media before purc... Read More
SEO

SEO: What Not To Do!

December 2, 2020 Jackie L.
  Did you know that almost 70% of online purchases start with a Google search?  That’s why it’s so important that our w... Read More
ecommerce listing

4 Tips to Create the Best Ecommerce Listing

November 25, 2020 Jackie L.
  Black Friday.  Small Business Saturday.  Cyber Monday. If you are an ecommerce business, you should be very familiar wi... Read More
Pinterest

How to Be Successful at Pinterest

November 18, 2020 Jackie L.
  Pinterest is a great platform that most businesses should be on.  Pinterest has grown to be the third largest social medi... Read More
negative reviews

How to Handle Negative Reviews

November 11, 2020 Jackie L.
  As a business, we always want to have positive reviews about our products and services.  No matter how much we try, there... Read More
Live Chat

Live Chat: An Invaluable Tool for Business

November 4, 2020 Jackie L.
  If your business is online, you need to have a live chat feature.  It is a great tool to help you achieve excellent custo... Read More
Content creation

Content Creation: 5 Tips to Create 30 Days of Content

October 28, 2020 Jackie L.
  We are busy entrepreneurs.  Content creation is one of the most important things we are doing for our business.  If we... Read More
email campaign

4 Mistakes to Avoid with Email Marketing

October 21, 2020 Jackie L.
  Did you know that almost 75% of Millennials prefer to communicate with businesses through email?  That is why making sure... Read More
About Us

Create an Amazing About Us Page

October 14, 2020 Jackie L.
  Let’s talk “About Us†pages.  This is one part of the website that we should not ignore.  About Us pages let poten... Read More
viral content

How to Make Viral Content

October 7, 2020 Jackie L.
  “It’s gone viralâ€.   We have all seen a meme or video that has “gone viralâ€.  Viral content is something tha... Read More
social media

3 Mistakes to Avoid with Social Media

September 30, 2020 Jackie L.
  Social media is a giant of a presence online.  To do well in business, we need to be on those platforms.  However, it is... Read More
ecommerce

Increase Conversion Rates on Your Ecommerce Website

September 23, 2020 Jackie L.
  Ecommerce is taking off quickly due to the increased demand of shopping online.  It’s predicated that up to 95% of shop... Read More
engage

Ideas to Get Your Followers Engaged

September 17, 2020 Jackie L.
  Follower engagement is a must in retaining customers.  If you are not a part of the conversation on your social media pla... Read More
social media strategy

Create a Winning Social Media Strategy

September 9, 2020 Jackie L.
  Did you know around 55% of customers are researching you online before making a purchase? That is why it is so important t... Read More
Image SEO tips

Image SEO: 4 Tips to Optimize Images

September 2, 2020 Jackie L.
  Images are one of the big ways you can make an impact with your audience.  Studies have shown that 50% search engine resu... Read More
headline

Turn Heads with Amazing Headlines

August 26, 2020 Jackie L.
  When creating content that provokes action and passion in our target audience, the most important part of that content is ... Read More
Email Marketing

Be an Ace at Email Marketing Campaigns

August 19, 2020 Jackie L.
  In a study by DMA, for every $1 you spend on an email campaign, you can expect up to $42 in return.  It goes to show that... Read More
Website SEO

One Week of Daily Website SEO Goals

August 12, 2020 Jackie L.
  Have you done an SEO audit with your website recently?  Over 90% of shopping or exploring online is done with a search en... Read More
website design

Website Design: What NOT to Do!

August 5, 2020 Jackie L.
  A business’ success can be determined by how well their website is planned out.  Before making a purchase, customers wi... Read More
Landing Pages

Landing Pages: 3 Tips for Conversion Rate Success

July 29, 2020 Jackie L.
  Landing pages are essential to telling your customers all about your product or service.  When we create ads, the call-to... Read More
Website Design

5 Things to Remember With Website Design

July 22, 2020 Jackie L.
  Websites are the face of your business.  It’s the place where people can find your products and purchase them.  Every ... Read More
marketing

3 Huge Marketing Mistakes to Avoid

July 15, 2020 Jackie L.
  Marketing is probably one of the most complicated and time-consuming areas of a business.  Your marketing strategy can ma... Read More
creative content

Content Your Audience Will Love

July 8, 2020 Jackie L.
  We are halfway through 2020!  How is your goal of making creative content coming along?  Our target audience expects mea... Read More
content creation

5 Tips to Writing Better Content

July 1, 2020 Jackie L.
  With everyone and everything moving online, we want to make sure we are providing the best relevant content for our target... Read More
viral content

Viral Content Tips for Ecommerce

June 24, 2020 Jackie L.
  Ecommerce is booming right now.  You might be experiencing record sales or visitor numbers as shopping takes a huge shift... Read More
color blindness

Website Design Tips for Color Blindness

June 17, 2020 Jackie L.
  When you are designing your website, it’s important to use colors and images to tell your business’ story.  However, ... Read More
Loyal Customers

Loyal Customers: Your Secret to Easy Profits

June 10, 2020 Jackie L.
  As a new or existing business owner, we love getting new customers. There’s nothing like seeing sales come in huge crash... Read More
buyer persona

Creating a Buyer Persona: Important Questions to Ask!

June 3, 2020 Jackie L.
  If your business sells a product, you should know who your demographic is.  This is called a Buyer Persona.  It is a com... Read More
customer experience

3 Tips for a Great Customer Experience

May 27, 2020 Jackie L.
  Did you know?  The number one most important factor in whether a customer stays with you or leaves is customer experience... Read More
business website

Our Guide to Business Website Design

May 20, 2020 Jackie L.
  Website design is one of the more important factors to consider when developing your business website. Having a well-runni... Read More
mobile friendly website

Mobile-Friendly Website: 3 Mistakes to Avoid

May 13, 2020 Jackie L.
  Your website serves as the virtual storefront of your business online, as well showcase all your efforts in branding and... Read More
mobile conversion

5 Tips to Boost Mobile Conversions

May 6, 2020 Jackie L.
  Are you noticing stagnant or decreasing mobile conversion rates? Want them to do better?  Accessing the internet throug... Read More
mobile website

Why You Need a Mobile Friendly Website

April 29, 2020 Jackie L.
  In recent years, there has been a dramatic change in how consumers search for information online. In the past, desktop c... Read More
face mask

How to Make or Buy a Cloth Face Mask

April 22, 2020 Jackie L.
  We are closing in on one month of stay-at-home orders.  In certain states, such as New York, New Jersey, and Pennsylvania... Read More
Pinterest

Get Followers for your Pinterest Account

April 15, 2020 Jackie L.
  Depending on your business, you may be using Pinterest as one of your social media platforms.  Or, you may be interested ... Read More
new content

5 Crazy Ways to Create New Content

April 8, 2020 Jackie L.
  Despite stay-at-home orders, entrepreneurs that operate their businesses online have always been doing their work at hom... Read More
blog content

4 Tips for Writing Amazing Blog Content

April 1, 2020 Jackie L.
  There are going to be a lot of people looking to the internet to get their entertainment, information, and education.  ... Read More
motivated

5 Tips to Stay Motivated

March 25, 2020 Jackie L.
  Being a business owner has its difficult times.  As a global community we are definitely going through one right now, t... Read More
COVID-19

Small Business Tips for the COVID-19 Pandemic

March 18, 2020 Jackie L.
  The world has been turned upside down in just a few short months.  We unfortunately have to spend the first part of 202... Read More
social media mistakes

4 Mistakes to Avoid with Social Media

March 11, 2020 Jackie L.
  Having a social media marketing strategy can make or break a business.  Around 90% of Millenials have at least one soci... Read More
Linkedin content strategy

Content Strategy Tips for Linkedin

March 4, 2020 Jackie L.
  Linkedin is one of the fastest growing social media platforms for businesses.  Did you know that almost 60% of users are ... Read More
New Business How to

Things to Do When Starting a New Business

February 26, 2020 Jackie L.
  Did you know there are around 580 million entrepreneurs in the world?  It's exciting to think about starting your own b... Read More
Seo for blog

Amazing SEO Tips for Your Blog

February 19, 2020 Jackie L.
  We hope you are getting into blogging again this year!  Making sure you have the right topics for your blog is a defini... Read More
social media image design

Social Media Image Design: 5 Tips for Success

February 12, 2020 Jackie L.
  If you are using social media for your business, you know that images are extremely important.  In regards to Twitter, ... Read More
Blog Content

4 Secrets to a Successful Blog

February 5, 2020 Jackie L.
  Blog content that speaks to readers and gets them to take a Call-to-Action is like a fine art.  It takes time, practice... Read More
Graphic Design Trends

Graphic Design Trends to Watch in 2020

January 29, 2020 Jackie L.
  Did you know up to 94% of visitors leave a website with poor or uninteresting graphic designs?  This goes to show how i... Read More
content

Content Pitfalls to Avoid

January 22, 2020 Jackie L.
  Having unique and engaging content is vital to the success of an online business.  Carefully curated content has the po... Read More
Copywriting

Copywriting: Tips to Get Your Audience to Take Action

January 15, 2020 Jackie L.
  Copywriting is a vital tool for a marketing strategy.  A great copy grabs your audience and gets them to sign up, make ... Read More
blog traffic

Affordable Ways to Increase Blog Traffic

January 8, 2020 Jackie L.
  You decided to make your blog amazing this year. Now it's time to think about getting people to read your awesome blog!Â... Read More
Blog

Make Blogging a Passion Again

January 2, 2020 Jackie L.
  Tis the season for new years resolutions!  We find that maintaining a blog is one of the hardest tasks to keep up on. ... Read More
Local SEO rankings

Local SEO: Organically Increase Your Search Engine Rankings

December 25, 2019 Jackie L.
  If you are a local business, it's time to check out your local SEO.  Over 90% of customers find out about a local busin... Read More
Augmented Reality

Augmented Reality: Giving Customers Buying Power

December 18, 2019 Jackie L.
  What is Augmented Reality?  Augmented Reality (not to be confused with Virtual Reality) is a way to use the customer's ... Read More
Email Marketing

Email Marketing: The Best Tool for Your Strategy

December 11, 2019 Jackie L.
  Knowing where your dollar really goes far when it comes to your marketing strategy and ROI (return on investment) is ext... Read More
Productivity

Boost Productivity with Google Chrome Extensions

December 4, 2019 Jackie L.
  We are busy entrepreneurs.  We are always needing tools and ways to save time and money, so we can focus on what matter... Read More
Unique Marketing Strategy

Unique and Easy Marketing Strategy Tools

November 27, 2019 Jackie L.
  The new year is upon us.  It's a great time to have a look at your marketing strategy and revamped it.  Or, maybe you ... Read More
Pinterest Donts

The Donts of Pinterest

November 20, 2019 Jackie L.
  Pinterest is a great social media tool to add to your marketing strategy.  In the first financial quarter of 2019, Pint... Read More
Increase Search Engine Ranking

4 Tips to Increase Your Search Engine Ranking with SEO

November 13, 2019 Jackie L.
  Did you know that 75% of people don't bother scrolling past the first page of search results on search engines?  That i... Read More
Creating a How-to Video

Creating Your First Explainer Video

November 6, 2019 Jackie L.
  Video is quickly becoming the most popular way for customers to enjoy content.  Video can be used in a variety of ways ... Read More
Marketing Mistakes to Avoid

Beware These Marketing Mistakes!

October 30, 2019 Jackie L.
  It’s a spooky season this time of year.  Just when you think your marketing strategy is going great, something scary po... Read More
SEO and PPC Marketing

SEO and PPC: A Match Made in Marketing Heaven

October 23, 2019 Jackie L.
  SEO is an important part of creating a booming business on the internet.  It helps us rank on search engines and garner o... Read More
video content for business

Using Video Content to Propel Your Business

October 16, 2019 Jackie L.
  Using video content in your social media marketing strategy is a great way to reach out to your customers.  Almost 55% of... Read More
Ecommerce tips to increase profits

Ecommerce 101: 4 Tips to Increase Profits

October 9, 2019 Jackie L.
  Ecommerce is a great way to start your own business.  As with all business ventures, we want to make sure that profits ar... Read More
Become a better marketer

4 Tips to Become a Better Marketer

October 2, 2019 Jackie L.
  As entrepreneurs, we wear many hats.  We are the designers, content creators, and marketers of our business.  Marketing ... Read More
6 great email content ideas

Email Marketing: 6 Great Content Ideas

September 25, 2019 Jackie L.
  Email marketing is an important part of your overall marketing strategy.  With every area we create content for we someti... Read More
Grow Your Instagram Followers

Instagram Business: 4 Interesting Ways to Grow Followers

September 18, 2019 Jackie L.
  Instagram is easily becoming the Go-To platform for most businesses.  The platform provides a wide variety of ways to mar... Read More
SEO and Website Design Website Ranking

SEO & Web Design: Increase Your Website Ranking

September 11, 2019 Jackie L.
  After weeks of research and testing, you have finally finished SEO for your business website.  You finished your websit... Read More
ROI and Your Social Media

Your Social Media Accounts and ROI

September 4, 2019 Jackie L.
  Are you looking to make profits through your social media accounts?  Well, look no further as we have several steps to ... Read More
how to keep your blog from falling short

How to Keep Your Blog from Falling Short

August 28, 2019 Jackie L.
  As independent entrepreneurs, we create a lot of blog content.  Sometimes hundreds and hundreds of ideas a year!  Ther... Read More
Keep Your Wordpress Site Safe

Preventing Your WordPress Website from Being Hacked

August 21, 2019 Jackie L.
  Wordpress is one of the most popular platforms to host a website.  Out of all the websites on the internet, around 30% ... Read More
automation for social media

Automation: How to Use it for Social Media

August 14, 2019 Jackie L.
  Social Media is absolutely vital when it comes to running a successful business.  Entrepreneurs use social media for a ... Read More
repurpose blog content

Think Outside the Box: Repurposing Your Blog Posts

August 7, 2019 Jackie L.
  There comes a time when we may run out of content ideas.  No matter how much we have planned ahead, our creative tank c... Read More
What Customers Want

What Customers Want in a Business

July 31, 2019 Jackie L.
  When we set out in our new business venture, you want to solve a problem our target audience has.  Researching your tar... Read More
Creating a Successful Sales Funnel

Creating a Successful Sales Funnel

July 24, 2019 Jackie L.
  When working through your marketing strategy, you will build a sales funnel.  A sales funnel is the process that you wi... Read More
How to use memes in your marketing strategy

Marketing Strategy: How to Use Memes

July 17, 2019 Jackie L.
  Meme culture is incredibly popular.  Everyone tries their hand at creating a meme, but few become viral.  You may not ... Read More
maintaining a great relationship after resignation

Keeping a Great Relationship After Resignation

July 10, 2019 Jackie L.
  You have made the decision to quit your regular 9-5 desk job for the life of an entrepreneur.  However, you don't exact... Read More
To-do lists for Social Media Managing

Social Media Managing – Creating To-Do Lists

July 3, 2019 Jackie L.
  Being a Social Media manager can be a busy position, whether you outsource the job or do it yourself.  Making sure that... Read More
Storytelling as a Marketing tool

Storytelling: Utilizing it as a Marketing Tool

June 26, 2019 Jackie L.
  Ever since we were young, we listened to stories.  No matter what the genre, stories struck chords and inspired us.  S... Read More
4 tips to build an email list

4 Tips for Building an Email List Quick

June 19, 2019 Jackie L.
  The first step to any successful email marketing campaign is building an email list of subscribers.  It's important tha... Read More
Psychology in Your Marketing Strategy

Basic Psychology for Your Marketing Strategy

June 12, 2019 Jackie L.
  There are several ways to influence your customers to make a purchase from your online store.  Utilizing basic psycholo... Read More
Social Proof for Ecommerce Stores

Using Social Proof on Your Ecommerce Store

June 5, 2019 Jackie L.
  Social proof is a great way for you to entice customers to 100% decide on doing business with you.  Social proof shows ... Read More
Busting SEO Myths

Busting SEO Myths

May 29, 2019 Jackie L.
  Working on SEO for your business website is a must when running a successful company.  This part of the process can tak... Read More
Writing Easy to Read Blog posts

How to Write Easy-to-Read Blog Articles

May 22, 2019 Jackie L.
  Having a blog on your website filled with amazing content is an absolute must for business success.  We've covered many... Read More

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