7 Tips on Increasing Website Traffic for Businesses in Houston

Luis J. Saldana

Nearly 40% of consumers will stop interacting with a poorly designed website. Another 38.5% judge a business based on a glance of the company’s site. Another 40% will stop engaging with a site that lags.

Your website’s appearance and functionality can impact your brand’s reputation and ability to generate leads. If you want to start increasing website traffic, you need to invest in Houston web design and development services. 

Not sure how to generate more traffic? Here are a few tips you can use to improve your digital marketing strategy. With these tips, you can set your business up for growth.

Read on to learn more!

1. Optimize Your Google Listing

Search engine optimization (SEO) can help your site rank higher on search engines like Google. When consumers search for your product, service, or brand, your web content will appear. Higher rankings on search engine result pages (SERPs) can help you generate:

  • Website traffic
  • Brand awareness and recognition
  • Leads and sales
  • A higher ROI
  • Brand trust and loyalty
  • Credibility and authority

You can rank ahead of competitors to win over clients before other businesses get the chance. As part of your overall SEO strategy, focus on local SEO, too. Local SEO can help you reach nearby consumers.

Start by claiming and optimizing your Google Business listing. Your listing will appear in the top-right corner of SERPs. Taking up prominent space on a page can help you attract the consumer’s attention.

Your listing will display your:

  • Company name
  • Business category
  • Website
  • Hours
  • Phone number
  • Address/directions
  • Posts/updates
  • Photos/videos
  • Customer reviews

Ask your customers to post their reviews on your listing throughout the year. Positive reviews will boost your brand’s credibility. If consumers feel they can trust you, then can click the link on your listing to visit your site. 

2. Content Creation

Gather keyword research to determine what questions your customers ask while online. Then, create content to attract them to your website. 

Creating high-quality website content can help you demonstrate your experience and expertise. Consumers might feel more inclined to trust your brand as a result. Then, you can convert those visitors into leads.

You can also share your business website content through other digital marketing strategies. For example, you can send a weekly email newsletter to subscribers. You can also post a link on social media.

Experiment with different forms of content, including blogs, infographics, videos, eBooks, and more.

3. Search Engine Optimization

Once you begin creating business website content, start increasing website traffic with SEO.

Optimize your blog posts by placing the target keyword in the:

  • Page title
  • URL
  • Opening and closing paragraphs
  • An H1 header
  • Body text
  • SEO title
  • SEO meta description
  • Image file name
  • Image alt text

Your SEO title and meta description will appear on SERPs. Make sure they’re engaging to generate more clicks. 

4. Paid Advertising

You’re not limited to generating organic website traffic. Pay-per-click (PPC) advertising can help you appear in front of consumers on:

  • SERPs
  • Websites on Google’s Search Network
  • Social media platforms

When a consumer clicks on your ad, they’ll reach a landing page on your website. 

5. Social Media Marketing

Engage your target audience in real-time using social media marketing. Make sure you appear on the platforms they already use.

Add relevant hashtags to your content to appear in front of consumers who are interested in your offerings. Remember to reformat your business website content for social media, too. Then, add a link to your site to generate organic website traffic. 

6. Work With Influencers

As part of your social media marketing strategy, consider working with influencers this year. 

Find an influencer your customers already trust. Then, ask them to promote your brand, product, or service. You can leverage the brand trust the influencer already has to encourage new customers to trust your business. 

7. Update Your Website

About 88% of online shoppers won’t return to a site after having a bad user experience (UX). In fact, 70% of online businesses fail because of bad usability. Only 55% of companies bother with UX testing, though. 

Increasing website traffic won’t matter if your visitors leave without exploring your content. As they leave, your bounce rate can start to increase. A high bounce rate will cause your organic search engine rankings to drop.

Your PPC advertising cost-per-click (CPC) will increase, too, making your campaigns more expensive.

Meanwhile, you’ll lose opportunities to generate more leads and sales. 

Make sure to invest in Houston web design services this year. A team experienced optimizing business websites can set you up for success. The changes they make to your website can benefit your entire digital marketing strategy. 

For example, consumers who visit your site through SEO or PPC will linger on your pages. Your dwell times will increase, which can benefit your organic rankings. Your PPC advertising page experience will improve, increasing your Quality Scores (QS).

Higher QS can boost your ad rankings and lower your CPC, improving your ROI. 

Unfortunately, 44% of consumers will tell friends about a bad online experience. Your brand’s reputation could falter if you don’t invest in your site.

Improving your site’s user interface (UI) and UX could increase your conversion rates by 200% and 400%, respectively.

Google will review the mobile version of your site when determining your rankings, too. If your site isn’t mobile-friendly, 50% of visitors will use it less. In fact, bad mobile optimization annoys 50% of users.

Work with an experienced Houston web design and development agency this year. With their help, you can set your entire digital marketing agency (and business) up for success.   

Once you start increasing website traffic, you can boost leads, sales, and your ROI, too!

Start Increasing Website Traffic With Houston Web Design Today

Don’t miss the chance to start increasing website traffic. With Houston web design, you can create a wow-worthy site for your customers. As you begin generating organic website traffic, you’ll have an easier time generating leads and sales.

Your ROI will rise, enabling your business to grow!

Eager to get started? We’re happy to help.

Contact our team today to learn more. 

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