You've built a website you love, and as a growing business, we need to always revisit, test, and tweak our websites, social media platforms, and applications. Making sure we have an optimized and fast-loading website is paramount to a successful business. There are many components that go into a website. Most of us are busy with other aspects of our business, so it can be hard to find the time to fully test and optimize a website.
For you busy entrepreneurs, we have narrowed down some of the most important areas to test on your website to make sure it's bringing in the revenue you want.
The easiest and quickest way to start your website testing is to set a goal. Once we have a goal set, it makes it easier to know which areas of the website to test and re-work. Your goals should include how you want to increase your conversion rate to increase profits. Search Engine Land gives a 4 step plan to getting to your optimization goals.
Not all your website pages are the same. Some are going to perform better than others with or without optimization. Find out which pages are bringing in the most traffic and those that have a decent conversion rate. You can find out each pages' statistics by using tools, such as website analytics or visitor behavior analytics. We recommend utilizing Google Analytics.
A/B testing is when you test two variations of your website to see which one runs better. This type of testing is a great way to see which one gets you the higher conversion rate. Running comparative tests allows you to change your customers' experience so they get more out of it. When conducting an A/B test, change one thing at a time to see how the conversion rate is affected. This part may take time to find the right fit for your website.
Multivariate testing is a bit like A/B testing, but a little more complex. Instead, it is testing a wide variety of variables to find the right combination that brings the best conversion rates. If you have three items, such as an image, a headline, and a call to action, multivariate testing will test every combination between the three.
It's important to note that this type of testing works best when there is a good amount of traffic coming to your website so you get the best results.
Split URL Testing
This type of testing is saved for major overhauls on a website. You would create the same website with differing combinations on separate URLs and see which design gets you the best results.
We hope you found our website testing tips useful and helping you get the results you need today. If you are needing assistance in testing your website, send us a message today. Our expert staff is always here for you.