Content reigns king when it comes to a website search engine ranking, and getting our expertise out there. Depending on the content schedule you have, you may be running low on ideas. When we run low on our creativity for content, it can cause a bit of panic. Having great content in your content strategy can drive conversion rates up to 6 times more than companies that don’t utilize content.
If you need a little inspiration to drive your creative content, check out these ideas!
Do you have a rather common FAQ list? Why not create content based on consumer questions? This is a great way to grab customers who may have found you on social media, as opposed to your website. Get creative with a blog post, social media graphic or infographic.
If you have a new digital product coming out, allowing potential customers a freebie is a great way to convert new customers to repeat ones. This can be a social media advert that captures leads into your email marketing campaign. You can even base a blog post around the freebie, giving readers a taste of what to expect and how it can help them.
Do you have an amazing product you’d like to have more sales on? Highlight it! Show potential customers how to use it and why you think it would benefit them. This could be a social media graphic, or video in Instagram Stories or Tiktok. You can write a blog post highlighting how wonderful this service or product is! Whatever it is, take the best features and let people know about it.
There’s nothing followers like more than to be engaged with content. This is a great piece of content that can even help you make future products better! Try a fun “Fill in the Blank” post with a funny picture that you took yourself. This could be an image captured during filming or behind the scenes. Let customers get creative with it. You could also offer a giveaway for the best caption!
Customers want to know who the person is behind the company. This is a great piece of content that can introduce you and your employees to your followers. The more potential customers feel a connection to YOU, the more likely they will do business with your company. You can choose to share anything about yourself, or others. This can be a simple profile, a video introduction, or an employee of the month post. Putting faces to the company can also help build long lasting relationships.
All these ideas are geared towards increasing your engagement and conversion rates with potential and repeat customers. Get creative with these ideas and create content that brings value to the customer. The more value you give to the customer, the larger your base will grow and stick with you.
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