Are you wondering what types of content get results? Content creation is the single most effective means to grow your customer and follower base. Without it, you have no value to give to them! Your customers and followers are there for a reason; you have the answers and value they are looking for. However, creating content can be a time consuming, and sometimes creativity sucking, task. We want to make sure we have engaging content that keeps them coming back for more.
Check out these 4 amazing types of content to get your creative juices flowing!
User Generated Content
Why not take all the work and pressure off yourself and use UGC (user generated content). This can be anything that your followers or customers post on social media featuring your product or service. It’s also one of the best ways to get the word out about your products. Potential customers listen to word-of-mouth advertising and social proof more than your words alone. Almost 80% of people say that UGC highly influences their purchasing decision alone.
Video content is a type of content that is king in 2021. With more people on the internet, they get their entertainment and information from videos on social media. Video holds the potential for almost anything you’d love to create. If you are going to start creating more video content, make sure your lighting is good, the image is clear, and it’s entertaining. Potential customers and followers love to have a good time, even if the video is only 1 minute long.
Blogs, Blogs, and More Blogs
Blogs are still the bread and butter of your website content. The key to a successful blog post is keeping it short, sweet, and to the point. Give all the juicy information your customer base and followers want from you quickly. The usual word length is around 500-700 words. Make sure it’s scannable and in easy to read chunks. Most people don’t have a lot of time, so making it easy to read and get the information they want is paramount.
We’ll let you in on a little secret… viral content does not happen by accident. It is mostly a well calculated effort in marketing. If you do want to get some viral content, make sure you plan it accordingly. If you are not sure where to start, take a look at some viral content. What is the message? What visuals were being used? Now, research your keywords intensely. SEO plays a huge part in whether something goes viral or not. Also make sure your keywords are connected to intent, which is something a lot of customers are looking to do when using keywords in a search engine.
There you have it! Four amazing types of content that can help bring in traffic to your social media platform or website, and get everyone engaged! Try to think outside the box, see what your competitors are doing, and craft it to your unique brand.
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