Every business should have a stellar email marketing campaign. We spend a lot of time on well-thought out content that we believe will entice people to open and read about what you have to say. However, when you look at your insights, you might notice that you aren’t getting the open click rate you were hoping for. While this can sometimes happen, it’s a great opportunity to revamp your email marketing campaign. Check out some tips below to get your emails opened and your audience engaged once again.
Think about some of the newsletters you have joined. Was there anything that stuck out to you that made you want to engage with that person or company? It was probably the way they personalized the newsletter to make it sound like it was just for you. Active Trail states that at least 68% of millennials, 58% of Gen X’ers, and 46% of Baby Boomers are more willing to do business with a company that personalizes the newsletter.
In this day and age, we only have 8 seconds to grab our audience’s attention. That is why keeping your subject line short but still full of information is important. You want the subject to entice the reader to open your newsletter and engage. This also helps those in your audience who open email with a mobile phone. Making sure your newsletter is mobile and computer friendly allows you to reach more of your audience.
Controlling and scheduling the frequency of your email campaigns is extremely important. You want to keep your audience engaged without losing them with too little interaction. The frequency at which you send newsletters will differ depending on your industry, but aim for at least 2-3 times a month. An article at Infusion Soft says that going for daily emails will actually push your customers away. So, test out what works for you and your audience, and stick to it. Keep the content fresh, unique, and completely YOU to keep your audience waiting for more.
The use of numerical characters in your subject line or within the body of the your email encourages customers to click. This also helps draw their eye to your email should their inbox be cluttered. In the body of the email this gives customers a sense of urgency, such as “Only 5 More Days Before This Deal is Gone!” or builds trust, like “100% Customer Satisfaction”. Get creative with numbers in your subject line and the body of your email campaign.
As you can see, it’s incredibly easy to take these small tips and apply them today to increase the open rate in your email marketing campaign. No matter how long ago we started our campaigns, always take some time to revisit and tweak what isn’t working to get the results you want. Do you have a tip that helped increase the open rate of your emails? Share it with us below!