Growing businesses need to create engaging and interactive content for their Facebook pages. If you are starting out, having a Facebook business page is incredibly relevant when engaging with a variety of people within your target audience. No matter how long you’ve been using a Facebook Business page, sometimes the content we create isn’t getting the likes, shares, or engagement we were hoping for. If you find yourself in a rut when it comes to your Facebook Business page content, we have a few tips to get you back on track.
Get Insights into Your Target Audience
The first thing to check when content seems to underperform is the insights available through your Facebook Business Page. This will tell you a lot about how your content has been performing. You will see who is responding, liking, and sharing. This is a great way to plan your future content or re-work the posts that aren’t doing their best. You’ll see what your audience loves from you and you can give them more of what they want to see.
Be a Regular
It has been shown that regular posting of content keeps audiences engaged. If you post content at various times, or have too much time between posts, this will actually decrease your followers and engagement. Research the best times to post on Facebook and be diligent in keeping to your schedule. Depending on how big your business is, you can always invest in a social media scheduler to post for you, giving you more time to create great content.
Keep It Short, Sweet, and Unique
Nowadays, it is becoming more and more vital to reach your audience within a short amount of time. Sometimes, all you have is 8 seconds to get their attention, otherwise you lost that potential customer. Say the most important things right away, make it interactive, and engage them to take a Call-to-Action. The shorter it is, the better chance you have to turn them into a customer and encourage engagement.
When creating content, try using visuals that are unique and grab a visitor’s attention. While written content is always good, visuals go a long way with the Facebook crowd. Creating visual content that captures what you want to say, allows you to use less words in the description. The phrase “An image is worth a 1,000 words” should apply to your visual content strategy.
Respond, Respond, Respond
Customers love engaging with companies. They want to feel like they know the person behind the Facebook Page, and that that person cares about how they feel and understands the values they hold. Be sure to set aside time to check your content comments. Respond to questions, opinions, or just keep the conversation going in the thread in a timely manner. Knowing that you are just like them, engaging creates a trusting, lasting business-customer relationship. This is the ultimate achievement when conducting business. You might even make some great connections, new friendships, or find your future hires this way.
We hoped that these tips can help you boost your content engagement on your Facebook Business Page so that your brand reaches more people. If you have any further questions on how to boost the performance of your Facebook Page posts, send us a message today! Our expert staff is here and available to help you.