Graphic design is one of the most important parts of your business website. Almost 95% of first impressions come from your website design and graphics alone. Hiring a graphic designer to get the most unique and on-brand graphics is the easiest (yet most expensive) option. However, if you are going to design your own graphics, there are a few rules to follow to make sure they attract customers, not drive them away.
Check out these 4 tips to help you design the best graphics for your website!
To attract customers and retain them, your graphic design needs to be consistent. Being consistent encourages customers to trust you, and instantly recognize your brand and its message. When you are going into designing your graphics, choose no more than 4-5 colors to use. This is also true when it comes to fonts, where you should use between 2-3 to help create familiarity with your business.
The more consistent you are, the more likely customers will continue to do business with you.
When you are scaling images for graphics, be careful not to stretch things too far in either direction. This is especially important to keep in mind when using images of people. When things are not kept to scale, it looks extremely unprofessional. All image manipulation software, like Photoshop, helps you maintain image proportions as you expand or shrink an image. Other programs, like Canva, can help you with this too. If you find you have stretched your image too much, just hit that “undo” button!
Use High Resolution Images
For amazing graphic design, the higher the resolution, the less likely you are to have pixelation in an image. When we enlarge photos, pixelation is a huge problem, especially with low resolution images. If you hire a photographer, make sure to get the RAW images so you can create the highest quality graphics. If you are taking the pictures yourself, make sure you set your camera or phone camera to the highest quality picture possible.
Grammar, Grammar, Grammar
If there’s one thing that shows a low level of professionalism is abundant misspelled words, poor grammar, and incorrect punctuation. There is no excuse for creating your website and not proofreading all the written content on it. There are many ways to check your website text! You can hire someone to proofread your website or you can run the text through a website like Grammarly.
To have a professional and trustworthy website that customers love to visit requires amazing graphic design and correct grammar. Follow these tips and we’re sure you’ll create unique and engaging website graphic design!