Are you noticing your website traffic is decreasing or stagnant? It might be time to update your SEO. SEO stands for Search Engine Optimization and you must consistently be updating your approach to make sure your website is ranking high on search engines. Improving your content can also help with your search engine rankings. Almost 65% of purchases begin with an online search!
If you are a new business owner, or are new to the online business arena, you may be wondering how you can improve your SEO, especially if your budget is small. Let’s look at 4 ways you can improve SEO on your website content.
Once you know your target audience, you can now find relevant keywords that they are using to search for answers to their problems. Build a customer persona (or two) and think about short form and long-tailed keywords that they use. The more you can find, the better your SEO will improve.
A successful way to improve SEO is as you look for keywords, check out the additional questions that Google suggests to you. These are common questions your target audience is asking on search engines. This will easily improve your SEO without much work. Plus, it’s a great way to come up with content and give people what they want and need.
One of the biggest things that turn potential customers off to a business is a slow loading website. Even you, as a customer, probably have left a website in frustration when it wasn’t loading fast enough. People are busy. They want their answers NOW. You can help your page loading times by changing image files to something more efficient, getting rid of pages you don’t really need, and optimizing any ads that may be slowing it down.
If you are missing CTAs (Call-to-Actions), your potential customers have no idea what to do. If they don’t know what to do, they leave the website without making any purchases. Call-to-Actions help visitors know exactly what you need them to do. These are usually in the form of a brightly colored button with text that says “Sign Up Now!” or “Shop Now!” Without these, your SEO will suffer and its ranking will slowly sink down the list.
With these 4 easy ways to improve your SEO, you can easily increase your search engine ranking. Go in every financial quarter to update your SEO and continue seeing improved analytics that can help your business go far.
Do you need a web design company in Dallas Texas to help you improve SEO? Send us a message today!