User-generated content (UGC) is an excellent way to build trust and credibility with potential customers. It’s also a time-saving and cost-effective way to create content that resonates with your audience. However, many businesses struggle to get UGC. If you’re looking to increase UGC for your business, here are four ways to get it.
Video testimonials are an excellent way to get UGC. They are a powerful form of social proof that can convince potential customers to make a purchase. To get video testimonials, you can ask customers to record a video of themselves using your product or service. You can also offer an incentive, such as a discount or freebies, to encourage customers to create a video testimonial.
When creating a video testimonial campaign, make sure to provide clear guidelines on what you want customers to include in their videos. You can also provide customers with a list of questions to answer in their video, such as what they like about your product or service, how it has helped them, and why they would recommend it to others.
Product reviews are another excellent way to get user generated content. You can ask customers to leave a review of your product or service on your website or on third-party review sites, such as Yelp or Google. Encourage customers to be honest in their reviews and to include both positive and negative feedback. Responding to reviews, whether positive or negative, shows customers that you value their feedback and care about their experience.
To get more product reviews, make sure to encourage customers to leave one after receiving your product or service.
Another way to get UGC is by tracking customer trends. Look at how customers are using your product or service and share these trends on social media. For example, if you sell fitness equipment and notice that many customers are using your products to create home gyms, you can create content around this trend, such as workout videos or home gym design tips.
To track customer trends, you can use social media listening tools, such as Hootsuite or Sprout Social. You can also look at your website analytics to see how customers are interacting with your site and products.
Create a unique hashtag
Creating a unique hashtag is another way to get user generated content. Individually owned businesses can see a 100% increase in engagement and brands can see a 50 percent increase in engagement by using hashtags. Encourage customers to use your hashtag when they share photos or videos of themselves using your product or service. You can also use the hashtag to curate UGC on social media.
To create a unique hashtag, make sure it is easy to remember and relevant to your brand. You can also offer an incentive, such as a chance to be featured on your social media accounts, for customers who use your hashtag.
User generated content is a powerful tool for building trust and credibility with potential customers. By using these four methods to get UGC, you can create content that resonates with your audience and drives sales for your business. Remember to always provide clear guidelines and incentives for customers to create UGC, and to respond to their feedback to show that you value their input.
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