Content is king for all businesses. Customers are looking for knowledgeable and trustworthy companies to do business with. They want to feel they know the company, understand what they are about, and love connecting with the people behind it. With the pandemic still lingering around for most of us, online is still the place to be when it comes to shopping. Creating engaging content for the swarms of people coming to social media is vital for the survival of your business. Content is the window into the company! We want people to look inside and feel like coming on in.
We are going to touch on some out of the box ways to connect to your audience and get them engaged! Check out our tips below!
Video is the third most popular content media out there. Almost 90% of consumers say that video is a huge factor in making a purchase. Video is very versatile and you can really get crazy with it. You can do a how-to with your products, go live with behind the scenes of your business, and conduct webinars.
Video content is not going away, and is only going to grow in popularity as time goes on. If you are not creating video content, you need to start now. And, no need to buy expensive video equipment! You can use your phone’s camera, purchase an inexpensive ring light, and utilize free video editing software, like iMovie.
With smartphones, people can now do voice searches with built in virtual assistants like Siri or Alexa. Knowing how to optimize your content for voice searches is a challenge. How we write and speak is quite different, so take some time to think about how someone might verbally search for your content. Utilize long tail keywords, use colloquial speech as much as you can in your written content and definitely in the meta descriptions on your website.
Customers nowadays want to interact with a company and their content. With more people staying at home, this is such an important feature to have. They can feel like they are there in the store or with you at work. Interactive content doesn’t have to involve you going live every day. There are many great ways to get the consumer involved with your content. Try a 360 degree view of your working area or product planning area. Create polls or ask questions to get a sense of what your audience is looking for from you. Depending on your business, Augmented Reality (AR) may be an excellent option for you! The possibilities are endless!
Customers are now booming in Ecommerce. During the pandemic, Ecommerce revenue jumped by $175 billion dollars in 2020! With the ease and safety of online shopping, it’s time to get your business in front of more consumers’ eyes. With engaging video, proper SEO for voice searches, and interactive content is surely to help you see more profits and business in the coming years!
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