email newsletter

3 Ways to Craft a Great Email Newsletter

 

Email marketing should be the most important tool in your marketing strategy.  Social media is a great way to get your business in front of your target audience’s eyes.  However, email newsletters are the easiest way to stay connected with your audience. Emails are still the quickest way to get information to them.  Over 20% of emails are opened within the first hour of receipt.

So if you want to reach more of your audience with your amazing content, it’s time to revamp or get started with email marketing!  Below we are going to show you some tips to craft an email newsletter your audience is going to love (and click on!).

Write a Subject Line They Can’t Ignore

What you write in the subject line of the email is the most important part of it.  Your audience doesn’t have time to thoroughly read every email in their inbox.  You have to get to the point quickly if you want them to be enticed to open your email.  Think about what this email newsletter is accomplishing.  It could be a new product announcement, a flash sale, or a masterclass coming up.  Whatever you are selling, make it short, sweet, and something they want to open and read more about.

Add Some Personalization

Adding the personalization feature in your email marketing tool is another great way to get people to open your email newsletter.  Readers want to feel like the email was crafted just for them.  We highly recommend taking advantage of this great feature.  Readers are much more likely to open your email and take your Call-to-Action if you personalize it.  

Remember, when you create your sign-up forms, always ask for a first name so you can personalize each and every message.

Call-to-Action

This is the reason for the whole email.  Whether it is asking them to click to read the blog you wrote, or to purchase your new product, you need a Call-to-Action (CTA) for your readers to take.  

Your CTA should be clear and obvious.  If readers don’t know you are asking them to do something, they won’t do it!  First, it’s all in how you word it.  Don’t be shy when asking them to take action.  Next, make a button in a bright color that will attract their eyes.  You can add a short Call-to-Action in the text of the button, such as “Register Now!” or “Read more!”  Adding a colorful button is more likely to get them to click than a plain URL link with wording.

Email campaigns are a necessary tool in your marketing strategy.  Crafting a great newsletter incorporating these essential items will guarantee an increased click rate!  As always, be sure to test and adapt your newsletter to make sure you are consistently sending out relevant, engaging content.

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