Building a business website is crucial for any small business looking to establish a strong online presence. Your website offers potential customers valuable information about your products, services, and values. You want to make sure when building your website that it effectively communicates with your audience. Because they will go there to have their most pressing questions answered.

Here are 10 questions to answer on your small business website!

1. What Do You Do?
   The homepage of your website should clearly communicate what your business does and the products or services you offer. Use relevant language and eye-catching visuals to capture visitors' attention and communicate the value of your services or products effectively.
   
2. Who Are You?
   Introduce your team (even if it's just you) and provide some background information about your company's history, mission, and values. Sharing your story makes your business easier to connect with and helps build trust with potential customers.
   
3. What Sets You Apart?
   Highlight your unique selling points and explain what makes you so uniquely different than your competitors. Give them a reason to choose you! Whether it's exceptional customer service, innovative products, or competitive pricing, clearly articulate what makes your business special.
   
4. How Can I Contact You?
   Make it easy for visitors to get in touch with you. You can do this by prominently displaying your contact information on every page of your website. Also include multiple contact options such as phone, email, and a contact form. This allows anyone and everyone see how easy it can be to contact you.
   
5. Where Are You Located?
   If you have a physical storefront or office, provide your address along with a map and directions. This information is especially important for local businesses, as it helps potential customers find you easily.
   
6. What Are Your Hours of Operation?
   Over 50% of customers think a business should be available to them 24/7. Avoid this frustration and clearly state your business hours. For example, if your business operates outside of traditional hours, such as weekend or evening hours, be sure to highlight these special points.
   
7. How Do I Place an Order?
   If you sell products or services online, provide clear instructions on how customers can place orders through your website. Include information about payment methods, shipping options, and any applicable return or exchange policies.
   
8. What Do Your Customers Say?
   Feature testimonials or reviews from satisfied customers to build credibility and reassure visitors about the quality of your products or services. Consider including case studies or success stories that demonstrate real-world results.
   
9. Are You Active on Social Media? Link to your social media profiles and encourage visitors to connect with you on platforms like Facebook, Instagram, and LinkedIn. Social media can be a powerful tool for engaging with your audience and building a loyal following.
   
10. How Can I Stay Informed?
    Invite visitors to subscribe to an email newsletter or follow your blog for all updates in your business. Building an email list allows you to stay in touch with customers and nurture relationships over time.

When building your website, remember that it should serve as a dependable resource that answers your customers' most pressing questions. You also want to encourage them to do business with you. By using these 10 questions to answer for your customers, you can create one that effectively communicates with your audience.

Need help building a website that drives visitors into loyal customers? Send a message to our website design agency in Dallas TX and see what a difference a professional touch can bring!